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The Chronicle of Philanthropy · 2 days ago
Marketing Manager
Washington, DC
Full-time
Onsite
Senior Level
$70K/yr - $80K/yr
6+ years exp
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Responsibilities
Develop and implement comprehensive marketing strategies to increase brand awareness, generate leads, grow customer engagement and revenue, and drive website traffic.
Work within a marketing team while coordinating across departments to develop and execute innovative integrated marketing campaigns that reach targeted audiences through direct mail, email, social, in-house ads and other online channels. Heavy focus on email marketing.
Draft copy and create email marketing campaigns in Marketo for subscription and product marketing. This requires scheduling and communicating with other members of the business team, design team, editorial team, and operations team.
Boost webinar registrations and revenue by marketing the product through email, social media, newsletters, house ads, and site promotions, coordinating with the editorial team and Zoom Events to prepare the auditoriums for the live events, and providing customer service support.
Create subscription ecommerce pages that leverage copy, price, term, and design elements to A/B test and optimize controls.
Manage content products through a digital storefront, including adding and updating product listings, uploading images and copy, and tracking inventory and sales against budget, in collaboration with the editorial team and other members of the business team.
Conduct market research and analyze nonprofit professional’s behavior, trends, and competitor activity to identify opportunities and optimize marketing efforts.
Collaborate with cross-functional teams, including product development, creative/design, editorial and sales to ensure alignment and integration of marketing strategies.
Oversee the creation of marketing materials, content, and advertisements, ensuring they align with brand guidelines and resonate with the target audience.
Use analytics and marketing tools to measure and report on the performance of campaigns, providing insights and recommendations for continuous improvement.
Directly communicate with customers to answer their questions and inquiries on store products, subscriber-only and promotional events, and technical issues.
Stay updated with industry trends, best practices, and emerging technologies to implement innovative marketing strategies.
Qualification
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Required
Proven experience as a marketing manager or in a similar role, preferably in the media or nonprofit sector.
Proven experience (6-8 years) in a marketing role, with a focus on developing and implementing successful marketing campaigns.
Strong understanding of various marketing channels and techniques, including digital marketing, content marketing, social media, SEO/SEM, email marketing, and analytics.
Proficiency in marketing automation management tools, content management systems, CDP, and ecommerce platforms.
Experience in Marketo, HubSpot, Canva, BlueConic, Shopify, Adobe Creative Cloud a plus.
Experience in data and analytics platforms such as GA4, Adobe Analytics and Parse.ly.
Experience in driving impact and making a difference within philanthropy, nonprofits, and social impact programs.
Strong organizational, time management, customer service, and data analysis skills.
Exceptional communication and interpersonal skills, with the ability to collaborate effectively across teams as well as external partners and customers.
Creative thinker with a strategic mindset and the ability to generate innovative ideas.
Preferred
B2C, B2B and DTC preferred.
Creative thinking and the ability to brainstorm and execute innovative marketing campaigns.
Benefits
24 vacation days and 16 paid holidays annually, including the entire last week of December
Up to 16 weeks of paid parental leave, 16 weeks of paid medical leave, and 2 weeks of paid family leave
401k retirement plan with 3% automatic monthly contributions and 3% additional matching contributions
Health insurance through CareFirst Blue Cross Blue Shield BlueChoiceAdvantage Platinum plan, including $0 in-network deductible and $10 copay per visit
Comprehensive vision, dental, disability and life insurance
Health Care FSA, Dependent Care FSA, public transit, and parking pre-tax contribution programs
Company
The Chronicle of Philanthropy
The Chronicle of Philanthropy is a print and online magazine that offers the philanthropic community with news, jobs, and ideas.
51-200 employees
Funding
Current Stage
Growth StageLeadership Team
Stacy Palmer
Chief Executive Officer
Sundra Thompson Hominik
Director of Partnerships
Company data provided by crunchbase
