CareerPlug · 2 days ago

Senior Marketing Manager, Account-Based Marketing

Austin, TX

Full-time

Onsite

Senior Level

$116K/yr - $126K/yr

5+ years exp

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ComputerSaaS

Comp. & Benefits

Insider Connection @CareerPlug

Discover valuable connections within the company who might provide insights and potential referrals, giving your job application an inside edge.

Responsibilities

Outbound Campaigns for Prospecting: Develop and execute outbound campaigns targeting prospective partners to generate new leads. Craft compelling, personalized messaging for targeted prospects. Create content to effectively communicate the value proposition of partnering with CareerPlug. Collaborate with cross-functional teams to ensure alignment with overall marketing and business objectives.

Campaigns for Prospecting Units within Partners: Design targeted campaigns to reach specific franchisees or members within existing partners for prospecting purposes to gain access to the decision-makers within the brand/organization. Tailor messaging to address the unique needs and challenges of different partner segments. Work closely with sales teams to align campaigns with partner-specific goals. Leverage content calendar for up-to-date content.

Personalized Marketing for Partner Prospects: Collaborate with the rest of the marketing team to create or leverage marketing materials to engage and nurture potential partners. Utilize data-driven insights to tailor content for specific industries, regions, and partner profiles. Implement strategies to enhance the partner to increase conversion rates of franchisees and association members by working with key contacts within the partner's organization.

Demo Script and Sales Enablement: Develop impactful demo scripts and sales material to showcase the key features and benefits of our offerings to potential partners. Create comprehensive sales enablement materials that empower the sales team to effectively communicate with partners during demos. Collaborate with product teams to stay updated on new features and ensure accurate representation in sales materials.

Qualification

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SaaS Industry ExperienceFranchise Business ModelHuman Capital ManagementHRApplicant Tracking SystemsMarketing ProgramsProblem-SolvingInterpersonal CommunicationCanvaHubSpot