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Company

Original Job Post

Council on Social Work Education · 2 days ago

Communications and Marketing Specialist

Alexandria, VA

Full-time

Hybrid

Mid Level

$72K/yr - $77K/yr

3+ years exp

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Higher Education

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Responsibilities

Under the direction of the VP of Communications and Membership, contribute to the generation of the annual strategic communications plans for the association; coordinate with internal divisions/departments and external partners for effective implementation and execution.

Creates and executes digital marketing campaigns across email, website, and social media, to include targeted emails, weekly and monthly newsletters, website updates, and content distribution among social and community platforms.

Responsible for managing the communications calendar; works with internal and external stakeholders to ensure comprehensive accuracy for assigned projects.

Assists division head with communication correspondence both internally and externally; provides guidance to executive leadership to provide concise messaging.

Serves as a representative for the communications team at external events and conferences.

Provides support to the VP of Communications and Membership for crisis communications, including both internal and external messaging.

Curates and generates content for platforms, whether sourcing externally, copywriting or development of visual media; this would include email content, infographics, image libraries, and news items.

Manages content partnership and revenue stream with newsletter and career center partners.

Recommends and assist with the implementation of processes and tools to optimize team productivity.

Monitors progress and outcomes of ongoing campaigns and communications projects, using editorial calendars and related project management platform tools.

Coordinates the production and distribution of videos, graphic elements, brochures, fact sheets, and logos.

Acts as the primary administrator for CSWE’s online community and email marketing platform.

Qualification

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MarketingProject ManagementNonprofit MarketingDigital Media PlatformsContent Management SystemsCustomer Relationship Management SystemsSocial Media ManagementDigital Asset ManagementMarketing AutomationDigital Community ManagementStyle GuidesAPAProblem-SolvingCommunicationInterpersonal SkillsTime ManagementGraphic Design

Required

Bachelor’s degree in any field is required.

Three to five (3-5) years of experience in marketing, communications, or a related field with proven ability to execute effective communications initiatives is required.

Experience with editorial calendars and/or project management tools is required.

Experience with best practices in nonprofit marketing concepts, practices, and procedures is required.

Familiarity and experience with style books is required; experience with APA is preferred.

Experience with digital media platforms such as: project management platforms, content management systems, customer relationship management systems, social media management platforms, digital asset management, marketing automation, digital community management or similar is required.

Excellent communication and interpersonal skills and verbal and written communications is required.

Excellent writing skills are required.

Demonstrated ability to managing multiple projects at once, maintaining timelines and meeting deadlines.