Credit Union of Georgia · 2 days ago

VP of Marketing

Kennesaw, GA

Full-time

Hybrid

Executive

5+ years exp

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Responsibilities

Upholding and adhering to Credit Union of Georgia brand standards including following all the steps of journEASE our unique member experience program and to Engage, Ask, Solve, and Excite and deliver top-level member service every time.

Preparation and implementation of a Strategic Plan for the Marketing Department and overall organization and direction for the Marketing Department in conjunction with strategic growth and financial profitability plans developed by the Board of Directors and the Executive Leadership Team by translating business strategies into workable marketing tactics and activities.

Planning for the overall direction, coordination, and evaluation of all marketing initiatives within the Credit Union while adhering to the approved departmental budget.

Responsible for preparing and managing the annual marketing budget as approved by the Board of Directors.

Collecting, analyzing, and interpreting large datasets to uncover valuable insights and patterns that can be used to increase member growth or launch targeted marketing campaigns.

Maintains awareness of trends in the Credit Union industry that can affect marketing and advertising.

Responsible for research and for the creative development of ideas to promote Credit Union products and services and for recommending new products and services, or changes to existing products and services, that will help meet the changing financial needs of the Credit Union’s member and financial goals of the organization.

Writing, creating, editing, coordinating, and disseminating publications, banner ads, marketing materials, monthly member newsletter, forms, promotional letters, on-hold messaging, member communications, and press releases.

Creation, design, and ongoing maintenance of the Credit Union Internet and Intranet sites.

Designs, and prices the organization’s advertising campaigns and advertising materials.

New and existing product implementation, administration, and sales, while also managing internal and external partnerships including vendor management.

Creating marketing initiatives, campaigns, and promotions to determine the impact on financial decisions including profitability results to determine the level of success.

Pricing, negotiating, and ordering credit union promotional giveaway items and maintaining inventory according to budgetary limits.

Generating regular reports for new member mailings and for the purpose of tracking promotions as required.

Coordinates the Annual Meeting, including production of reports, facilities, and meeting logistics.

Market the Credit Union through coordinating and attending various events, sponsorships, activities, and donations.

Coach and develop department employees to be engaged, knowledgeable, and committed to excellence.

Responsible for managing staff assigned to the Marketing Department including annual appraisals and scorecards while making regular notations in the Performance Management System, and for administering disciplinary actions when necessary.

Awareness of (and help ensure compliance with) applicable laws and regulations in the development of promotions, advertising including disclosure requirements and website compliance, and for the delivery methods for those promotions for Credit Union products and services.

Other job-related duties as assigned.

Qualification

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Marketing LeadershipStrategic ThinkingProblem-SolvingTime Management