Objective, Inc. · 2 days ago

Marketing Lead

San Francisco, CA

Full-time

Hybrid

Senior Level

Wonder how qualified you are to the job?

Maximize your interview chances

Artificial Intelligence (AI)Machine Learning

Growth Opportunities

Insider Connection @Objective, Inc.

Discover valuable connections within the company who might provide insights and potential referrals, giving your job application an inside edge.

Responsibilities

Own the strategy for all marketing-attributable customer acquisition, including paid, organic, content, community, social, and other areas.

Make recommendations on prioritizing marketing areas to maximize ROI and accelerate growth.

Execute and measure marketing activities, focusing on impact to the customer acquisition funnel.

Design and conduct experiments, record results, and react to findings with rigor.

Collaborate with internal and external stakeholders to drive marketing initiatives.

Develop plans to improve marketing performance in the short and long term.

Define integration requirements and implement 'no-code' integrations independently.

Analyze and act upon important metrics collected through martech tools.

Utilize inbound techniques like content and SEO, as well as hybrid inbound/outbound methods.

Write prolifically for internal and external communication purposes.

Possess exposure to product marketing and experience in marketing to developers in a modern context.

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

B2B Lead GenerationMartech Stack KnowledgeIntegration Requirements DefinitionNo-Code IntegrationsData Collection ConfigurationMetric DefinitionInbound TechniquesContent WritingProblem-Solving CommunicationProduct LaunchesEffective Product CopyModern SaaS ContextProduct MarketingSales EnablementMarketing to Developers