Certinia · 2 days ago

Competitive Intelligence Manager

Full-time

Onsite

Senior Level

5+ years exp

Wonder how qualified you are to the job?

Maximize your interview chances

AccountingCloud Computing

Insider Connection @Certinia

Discover valuable connections within the company who might provide insights and potential referrals, giving your job application an inside edge.

Responsibilities

Competitive Monitoring: Proactively monitor competitors' activities across product releases, marketing initiatives, pricing strategies, partnerships, and industry trends

Deep-Dive Analysis: Delve into key competitors, analyzing their technologies, messaging, target markets, and sales methodologies to uncover strategic insights

Win/Loss Intelligence: Gather and synthesize win/loss data, pinpointing factors that drive customer choices and highlighting competitor vulnerabilities

Sales & Marketing Enablement: Create compelling battle cards, playbooks, and insights tailored to differentiate Certinia, directly supporting sales and marketing efforts

Strategic Product Insights: Share actionable findings and recommendations with leadership to guide product development, marketing messaging, and competitive strategies

Information Management: Leverage competitive intelligence tools (e.g., Klue) to centralize knowledge, ensuring easy access for relevant teams.

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Competitive IntelligenceMarket ResearchSaaS IndustryObservability SolutionsIT InfrastructureData AnalysisStrategic RecommendationsAnalyticalCommunicationCuriositySelf-starterKlueInformation GatheringAnalysis Tools