Lennar · 2 days ago

Director of Marketing

Plymouth, MN

Full-time

Onsite

Director

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Responsibilities

Oversee the implementation and update Division’s advertising, public relations, and marketing strategy.

Partner in the development and execution of realtor involvement and outreach programs.

Support the strategy development of Division level events. Facilitate post-event analysis and drive change based on results.

Work with internal and external business partners to support the design, development, and compliance of marketing collateral and associated advertising and public relations campaigns.

Ensure community and Welcome Home Center signage is compliant with Lennar branding.

Manage and continuously develop the Divisions’ Inventory Home Sales effort.

Implement the Divisions’ “In-Site” presentations to assure on-time completion prior to new community openings.

Research and implement new opportunities to promote the division’s communities and improve existing digital campaigns.

Communicate with advertising agencies and the Corporate Communications team on implementing national initiatives and digital trends.

Monitor and maintain all community presentations, ensuring proper installation of required materials.

Ensure consistency in excellence in model home merchandising.

Support the strategy and implementation of lifestyle facilities in communities.

Conduct assessments of marketing campaigns, events, and digital marketing efforts.

Utilize assessment results to decrease marketing spend.

Qualification

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Microsoft OfficeGoogle AnalyticsSprinklrContract negotiationsValid driver’s licenseAuto insurance coverageCommunicationOrganizationalInterpersonalProblem-solvingProfessionalismHomebuildingCommercial Real Estate

Required

Bachelor’s Degree or equivalent work experience in a related field required. Major in Marketing, Advertising, Communications, Sales, or Construction Management preferred.

Excellent communication skills, verbal and written, as well as strong organizational and interpersonal skills.

Must be able to meet deadlines while maintaining a professional attitude, deal effectively with confrontational situations and maintain objectivity with homeowners, fellow associates and in all public relations.

Intermediate or Expert level knowledge of Microsoft Office

Experience with Google Analytics, Sprinklr Required

Valid driver’s license and good driving record

Valid auto insurance coverage

Ability to prepare written documentation and complete contract negotiations.