29 applicants
HS Ad North America · 2 days ago
Shopper Marketing Manager
Englewood Cliffs, NJ
Full-time
Onsite
Senior Level
7+ years exp
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Hiring Manager
Helen Lee
Insider Connection @HS Ad North America
Responsibilities
Drive shopper strategy and creative for all BU’s in strong collaboration with Brand, creative to elevate shopper solutions and capabilities and leverage key insights to drive sales.
Spearhead development and share out of Brand insights and plans, measurement, evaluation and analysis. Support the shopper marketing activation with retailer environment by planning and evaluating Omni- commerce tactics and cutting edge program activation elements.
Manage multiple vendors including display manufactures and printers to deliver best in class retail solutions.
Develop & negotiate win/win outcomes with retailers that accomplish both retailer and LG in-store strategies
Uncover key retailer shopper insights
Understand completely retail partners' specific parameters/guidelines with respect to in-store marketing
Develop account specific yearly shopper plans in collaboration with the retailer, including gaining access to store-level sell thru data
Uncover & discern category shopper insights, and develop key activations that leverage the insights
Factory Applied Point of Purchase (POP), Cartoning/Packaging, Printed POP, Sales Aids, Display/Fixtures/End caps, electronic/interactive display units, printed collateral/brochures/spec sheets
Develop flawless execution process working with national and regional accounts internal processes and LG Key Account (KAM) teams
Ensure retail compliance of all programs by creating/managing rigid auditing process with clear reporting outputs
Communicate regularly with all internal and field stakeholders and senior management as required including: Brand Marketing, Product Managers, 3rd party merchandising groups, LG trainer group, and LG sales teams about in-store & merchandising and installation activities
Develop sell-thru analysis approved process so that every new in-store activation is subjected to a rigorous ROI analysis
Act as central POC for Sales Team to deliver all necessary elements for successful launch of products from floor set date to 30 days past set
Work cross-functionally with Brand Marketing, NPI coordinator, Product Marketing and ISM Training, Installation teams to ensure all assets/elements are developed/delivered on time, with consistency and in one complete package for Sales team
Project manage budgets and work with procurement all the way thru final execution/billing
Develop & execute key test/learn projects to feed innovation pipeline for future best in class shopper marketing
Qualification
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Required
A Bachelor’s degree is required
A minimum of 7 years of experience in In-Store, Shopper Marketing or closely related responsibilities is required
Point of Purchase (POP) Production experience is required
Extensive and meaningful experience with retail executions of in-store marketing programs is required
Proven experience in managing teams, agencies, vendor partners
Ability to travel nationally to support the needs of the business is required
Excellent communication, organization and project management skills are required
Preferred
Knowledge of US retail account channels is highly preferred
Company
HS Ad North America
HS Ad North America is a marketing and advertising company providing digital marketing, branding, and product strategy services.
51-200 employees
Funding
Current Stage
Growth StageCompany data provided by crunchbase
