Orby AI · 2 days ago

Marketing Lead

Mountain View, CA

Full-time

Hybrid

Senior Level

10+ years exp

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Artificial Intelligence (AI)Customer Service

Insider Connection @Orby AI

Discover valuable connections within the company who might provide insights and potential referrals, giving your job application an inside edge.

Responsibilities

Collaborate with the founders and initial GTM team to define the GTM strategy and plan, including but not limited to sales and channel strategy, target customer persona, product value proposition, pricing, marketing plan.

Develop clear and persuasive product messaging and positioning that resonates with target audiences and target persona.

Ensure consistency across all marketing channels.

Build go to market collaterals including sales deck, website, demos, battle card, training materials, working with the founders and the initial sales team, and also customize the collaterals based on the customer persona.

Build inbound marketing campaigns to effectively target potential customers and drive leads to the sales funnel.

Lead product launch and PR efforts across marketing, sales, and product.

Generate high-quality content, including blog posts, whitepapers, case studies, and videos, that educates and engages customers and prospects and establishes thought leadership.

Gather feedback from customers and use it to influence product development and improvement.

Advocate for customer needs within the organization.

Work with partners to build joint content such as joint blog posts, presentation materials at conferences, partner enablement materials, etc.

Define and track key performance indicators (KPIs) to measure the effectiveness of product marketing efforts.

Use data to make informed decisions and iterate on strategies.

Qualification

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Product marketingTech industry knowledgeStartup industry knowledgeCommunicationEnterprise Software IndustryAIStartupsProblem-SolvingCreativity