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Company

Original Job Post

TaxBit · 2 days ago

Senior Product Marketing Manager

San Francisco, CA

Full-time

Hybrid

Senior Level

$131K/yr - $270K/yr

6+ years exp

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Responsibilities

You are the voice of the product and own the GTM strategy end-to-end for an Enterprise SaaS product

You are the subject matter expert. You drive teardowns of competitors, Illustrate TaxBit's positioning in the current market, develop user personas in partnership with Sales

Develop robust user personas leveraging our SME, Sales, and Partnership teams

Serve as voice of product on outbound activities (sales calls, webinars, marketing engagements)

Embed with core engineering and product teams to maintain the pulse of product development

Collaborate with Product, Growth Marketing, Engineering, and Operations teams to build a world-class, lead-to-cash process

Build marketing campaigns, including internal and external content, to drive awareness and adoption from global commercial customers

Collaborate with product to deliver internal roadmap updates & external release notes

Work with agencies and vendors to create and execute a comprehensive marketing strategy that optimizes the customer journey and funnel conversion for commercial customers

Qualification

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Product MarketingBrandingExecution EfficiencyStrategic PlanningPipeline ManagementRevenue GenerationData AnalysisStakeholder EngagementStrategy FormulationSaaS Industry ExperienceProblem-SolvingCollaborationAutonomyCritical ThinkingOwnershipCommunicationSaaS Products LaunchSales EnablementGTM StrategiesCRMMarketing OpsEmail MarketingMarTech SolutionsPricing ProposalsContent CreationBudget ManagementGlobal Marketing CampaignsSales PresentationsProject ManagementStart-up Environment Experience

Required

Tenacious self-starter with a passion for developing branding and owning product messaging for the market

Able to multi-task and execute efficiently in a fast-moving environment i.e., you love to roll up your sleeves and GSD

Embrace autonomy in defining the product strategy and GTM plan to exceed pipeline and revenue goals

Take ownership of your product, generate internal support for strategy and budget approval, think critically, and work collaboratively across all teams and areas of the business

Ability to assess business problems, collect data from key stakeholders, and formulate the numbers into a comprehensive strategy that breaks down barriers and drives resolution

6+ years of relevant product marketing experience—ideally in a commercial SaaS environment

Preferred

Extensive track record of launching SaaS products, executing sales enablement across GTM strategies, and outperforming the competition

Experience working with industry-leading CRM, Marketing Ops, email marketing software, and other MarTech solutions

Ability to create pricing and packaging proposals that will help TaxBit drive rapid revenue growth through a deep understanding of the market, buyer, user, and competition

Ability to craft original content that resonates with the target audience to help inform and drive a purchase decision

Experience managing large marketing budgets to execute global marketing campaigns, incentive programs, and events

Affinity for building and delivering sales presentations for internal sales enablement, customer webinars, and in-person events and tradeshows

Flexibility and agility in changing project and product priorities to meet market needs

Experience working in a fast-paced, start-up environment