The Estée Lauder Companies Inc. · 2 days ago

Manager, Global Marketing, Face

New York, NY

Full-time

Onsite

Senior Level

$85K/yr - $140K/yr

5+ years exp

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Personal Care Product Manufacturing

Insider Connection @The Estée Lauder Companies Inc.

Discover valuable connections within the company who might provide insights and potential referrals, giving your job application an inside edge.

Responsibilities

Innovate Face complexion concepts that create new business opportunities;

Execute innovative Face complexion strategy in support of brand's strategic direction and priorities and informed by identification of recruitment and loyalty drivers.

Carry out white space opportunities based on findings from Regions and from retailer/consumer insights, social listening, CRM data and transposition from other industries.

Curate and execute 18-month detailed calendar, with a focus on fast-growing categories and subcategories, hero products, and brand-building channels.

Conduct research to build business case for Product Development and Concept Ideation briefs.

Prepare storytelling Concept Development briefs in line with brand equity.

Lean deep into consumer insights; remain relentlessly up-to-date on emerging and future trends across all relevant industries to identify and grow business opportunities.

Lead biweekly cross-functional meetings with packaging, supply chain, procurement, produce development, R&D, creative and other teams.

Collaborate with regional partners to inform strategy and ensure local alignment.

Collaborate in development of Face complexion strategy including set architecture, product launch process and go-to-market strategy.

Collect and analyze sales trends, category shifts, COG changes, market intelligence and competition.

Support mid-management in quarterly report preparation.

Contribute to recommendations to seize market based on analysis.

Conduct ad hoc business analysis requests as needed.

Develop portfolio with financially accretive pricing and cost of goods proposals.

Lead biweekly cross-functional meetings with online, paid, social, editorial, creative, visual merchandising, education & artistry, retail experience, CRM, and other teams to develop 360 GTM launch strategies.

Create campaign and copy briefs and collaborate with team for 360 GTM executions.

Collaborate with regional partners to inform strategy and ensure local alignment.

Qualification

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MarketingProject managementLean team managementDynamic environmentCross-functional collaborationComputer skillsExcelWordPowerpointCorporate systemsProblem-solvingCreative thinking communicationProactiveMotivationDetail-orientedAdaptabilityTeam playerRelationship building