Rivian · 2 days ago
Sr. Analyst, Marketing Analytics
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AutomotiveElectric Vehicle
Insider Connection @Rivian
Responsibilities
Be a key member of a high caliber Marketing Analytics team that generates insight into marketing performance with significant exposure to senior management and across multiple departments
Build, improve, and manage dashboards and associated data pipelines, tables, and data integrations to help the Marketing organization manage to KPIs and budget
Analyze marketing campaign performance, consumer behavior, and market trends to identify actionable insights.
Perform deep-dive analyses on large, complex web datasets and provide strategic insights, hypotheses and conclusions about web behavior
Identify and integrate discrete data sources, validate data fidelity and create data when none currently exists
Maintain our web data tracking infrastructure on Rivian.com and Mobile app and other data sources
Consolidate web data and internal CRM database to understand the full customer journey and impact of customer acquisition channels
Apply optimal tagging methodologies ( e.g. Google Tag Manager) to optimize targeting of content by audience and segmentation
Provide insights and data-driven recommendations to support product development, pricing strategies, and customer segmentation to senior leadership and key stakeholders
Update and distribute regular reports to various internal stakeholders
Keep dashboards current and pulling from the latest sources
Support ad hoc analyses and reports needed for business decisions, planning, and execution including supporting new product launches/offerings and new initiatives
Generate insights and contributes real-time results from dashboards in support of presentations and read-outs to senior management
Work with product team to plan, execute and analyze A/B experiments and track new user web events for any product launches
Streamline information accessibility and data normalization through lean and continuous improvement methodologies
Key partners to collaborate with include IT, Finance & Accounting, Treasury, Product Management, Communications, Various Operations Teams, People Team, Demand Planning, Strategy, Marketing, Sales, Commercial Operations
Qualification
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Required
Proficient in SQL, PowerBI or Tableau, Excel, Salesforce Marketing Cloud, Google Analytics
3+ years of related business experience in digital and/or experiential marketing analytics (data and/or decision science demonstrating increasing levels of responsibility)
3+ years in web analytics including hands-on experience with Google Analytics, GA4, tracking marketing campaigns, Ad campaigns, and working with various ad platforms
Bachelor's degree in Marketing, Business, Statistics, Economics, Engineering or related field; Master's degree preferred
Exceptional analytical, problem-solving, advanced business acumen mindset and passion for data-driven decision making
Excellent communicator, with the ability to partner at the most senior levels of the finance organization and experience presenting and building relationships with internal stakeholders
Strong understanding of digital marketing channels, including SEO, SEM, social media, email marketing, etc.
Strong organizational skills reflecting prioritization with a sense of urgency
Strong interpersonal and team-building skills; ability to lead, grow/cultivate, and motivate a diverse team
Experienced in start-up operations or launching new products quickly and successfully including integrating data from sources (3rd party, Excel, Smartsheet, Data Lake)
Effective communication and strategic thinking skills required
Strong project management, planning, and organization skills, including the ability to manage multiple projects simultaneously in a fast-paced environment
Continuous improvement attitude; ability to suggest and implement best practices
Ability to quickly understand and map systems, processes, and operations
Adaptability in a dynamically changing environment
Incorporates Gemba to validate findings; willing to travel (up to 10%)
Extremely detail-oriented
Preferred
Master's degree in Marketing, Business, Statistics, Economics, Engineering or related field
Strong understanding of Salesforce Marketing Cloud, Google Analytics, and other marketing analytics tools
Experience with lean and continuous improvement methodologies
Experience in A/B testing and analyzing user web events for product launches
Experience in streamlining information accessibility and data normalization
Benefits
Medical/Rx, dental, and vision insurance packages for full-time employees, spouse or domestic partner, and children up to age 26. Coverage effective on the first day of employment with most premiums covered.
Company
Rivian
Rivian is an automotive technology company that develops products and services to advance the shift to sustainable mobility.
H1B Sponsorship
Rivian has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Trends of Total Sponsorships
2023 (17)
2022 (53)
2021 (95)
Funding
Current Stage
Public CompanyTotal Funding
$14.33BKey Investors
Illinois Department of Commerce & Economic OpportunityT. Rowe PriceCox Automotive
2024-05-13Acquired· by Robbins
2024-05-02Grant· $827M
2023-10-06IPO· fra:99U
Recent News
Business Journals
2024-06-05
2024-06-01
2024-06-01
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