99 applicants

Company

Original Job Post

Rivian · 2 days ago

Sr. Analyst, Marketing Analytics

Irvine, CA

Full-time

Onsite

Mid Level

$108K/yr - $135K/yr

3+ years exp

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Responsibilities

Be a key member of a high caliber Marketing Analytics team that generates insight into marketing performance with significant exposure to senior management and across multiple departments

Build, improve, and manage dashboards and associated data pipelines, tables, and data integrations to help the Marketing organization manage to KPIs and budget

Analyze marketing campaign performance, consumer behavior, and market trends to identify actionable insights.

Perform deep-dive analyses on large, complex web datasets and provide strategic insights, hypotheses and conclusions about web behavior

Identify and integrate discrete data sources, validate data fidelity and create data when none currently exists

Maintain our web data tracking infrastructure on Rivian.com and Mobile app and other data sources

Consolidate web data and internal CRM database to understand the full customer journey and impact of customer acquisition channels

Apply optimal tagging methodologies ( e.g. Google Tag Manager) to optimize targeting of content by audience and segmentation

Provide insights and data-driven recommendations to support product development, pricing strategies, and customer segmentation to senior leadership and key stakeholders

Update and distribute regular reports to various internal stakeholders

Keep dashboards current and pulling from the latest sources

Support ad hoc analyses and reports needed for business decisions, planning, and execution including supporting new product launches/offerings and new initiatives

Generate insights and contributes real-time results from dashboards in support of presentations and read-outs to senior management

Work with product team to plan, execute and analyze A/B experiments and track new user web events for any product launches

Streamline information accessibility and data normalization through lean and continuous improvement methodologies

Key partners to collaborate with include IT, Finance & Accounting, Treasury, Product Management, Communications, Various Operations Teams, People Team, Demand Planning, Strategy, Marketing, Sales, Commercial Operations

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

SQLPowerBITableauExcelSalesforce Marketing CloudGoogle AnalyticsWeb analyticsMarketing campaigns trackingAd campaignsAd platformsDigital marketing channels knowledgeSEOSEMSocial mediaEmail marketingStart-up operationsData integrationSmartsheetData LakeProject managementMulti-project managementGembaSystems mappingProcess mappingOperations mappingProblem-solvingAnalyticalCommunicationOrganizationalInterpersonal

Required

Proficient in SQL, PowerBI or Tableau, Excel, Salesforce Marketing Cloud, Google Analytics

3+ years of related business experience in digital and/or experiential marketing analytics (data and/or decision science demonstrating increasing levels of responsibility)

3+ years in web analytics including hands-on experience with Google Analytics, GA4, tracking marketing campaigns, Ad campaigns, and working with various ad platforms

Bachelor's degree in Marketing, Business, Statistics, Economics, Engineering or related field; Master's degree preferred

Exceptional analytical, problem-solving, advanced business acumen mindset and passion for data-driven decision making

Excellent communicator, with the ability to partner at the most senior levels of the finance organization and experience presenting and building relationships with internal stakeholders

Strong understanding of digital marketing channels, including SEO, SEM, social media, email marketing, etc.

Strong organizational skills reflecting prioritization with a sense of urgency

Strong interpersonal and team-building skills; ability to lead, grow/cultivate, and motivate a diverse team

Experienced in start-up operations or launching new products quickly and successfully including integrating data from sources (3rd party, Excel, Smartsheet, Data Lake)

Effective communication and strategic thinking skills required

Strong project management, planning, and organization skills, including the ability to manage multiple projects simultaneously in a fast-paced environment

Continuous improvement attitude; ability to suggest and implement best practices

Ability to quickly understand and map systems, processes, and operations

Adaptability in a dynamically changing environment

Incorporates Gemba to validate findings; willing to travel (up to 10%)

Extremely detail-oriented

Preferred

Master's degree in Marketing, Business, Statistics, Economics, Engineering or related field

Strong understanding of Salesforce Marketing Cloud, Google Analytics, and other marketing analytics tools

Experience with lean and continuous improvement methodologies

Experience in A/B testing and analyzing user web events for product launches

Experience in streamlining information accessibility and data normalization

Benefits

Medical/Rx, dental, and vision insurance packages for full-time employees, spouse or domestic partner, and children up to age 26. Coverage effective on the first day of employment with most premiums covered.

Company

Rivian

Glassdoor

3.4

Rivian is an automotive technology company that develops products and services to advance the shift to sustainable mobility.

Founded in 2009

Plymouth, Michigan, USA

10,001+ employees

http://www.rivian.com

H1B Sponsorship

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