Qualtrics · 2 days ago
Senior Marketing Insights Analyst
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ConsumerData Integration
Insider Connection @Qualtrics
Responsibilities
Acquire and blend marketing and sales data to create meaningful insights and drive strategic decisions.
Skilled in data visualization and crafting compelling stories from raw data.
Conduct holistic funnel analysis to optimize the transition of leads to opportunities.
Transform complex data sets into actionable insights using analytical, visualization, and data tools such as Tableau, Excel, Python, R, MySQL, etc.
Synthesize data from diverse sources to construct targeted lists that drive campaign success.
Partner with marketing teams to develop personalization strategies and advance targeting techniques.
Champion data-driven decisions in marketing investment and resource allocation.
Qualification
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Required
3-5 years of experience in a marketing analytics role, ideally within a B2B SaaS environment.
Bachelor’s degree in a quantitative discipline or marketing/communications with an analytical focus.
Experience with Python/R or SAS for blending and analyzing complex datasets.
Demonstrated ability to use SQL for complex data queries and familiarity with other data analysis tools.
A proven history of improving marketing campaign performance through insightful analyses.
Evidence of strong communication skills and the effective use of data visualizations in tools such as Tableau, R, or Domo.
Benefits
Flexible working arrangements
Generous health and wellness programs--including an annual experience bonus
Fast-paced environment
Excellent working relationships with marketing leadership and counterparts
Company
Qualtrics
Qualtrics is a single system of record for all experience data, managing customer, product, employee, and brand experiences on one platform.
H1B Sponsorship
Qualtrics has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Trends of Total Sponsorships
2023 (29)
2022 (100)
2021 (110)
2020 (51)
Funding
Current Stage
Public CompanyTotal Funding
$400M2023-03-13Acquired· by Silver Lake ($12.5B)
2021-01-28IPO· nasdaq:XM
2017-04-12Series C· $180M
Recent News
2024-06-01
2024-05-28
Company data provided by crunchbase