Motive · 2 days ago

Manager (Marketing Analytics)

United States

Full-time

Remote

Mid, Senior Level

$104K/yr - $158K/yr

6+ years exp

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Software Development

Insider Connection @Motive

Discover valuable connections within the company who might provide insights and potential referrals, giving your job application an inside edge.

Responsibilities

Actively use analysis tools such as SQL, Excel, Tableau, Salesforce, etc. to conduct rigorous, data-driven analysis (including ROI and LTV:CAC) to support and make recommendations on strategic investment decisions

Define and closely monitor GTM and marketing KPIs to identify gaps to plan in leads, conversions, pipeline, and revenue, and own analyses to understand root causes

Collaborate across teams to develop strategies and get buy-in on initiatives, driving alignment across GTM functions and leaders on ROI, goals, tradeoffs, resource needs, and performance

Take charge of evaluating, building, managing, and handing off growth and efficiency initiatives

Lead the development of communications outlining priorities, progress, results, and key insights around marketing and initiative performance to key stakeholders

Qualification

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Data AnalysisForecastingExcelSQLQualitative AnalysisQuantitative AnalysisStructuring ProblemsInterpersonal RelationshipsProblem-SolvingInfluencingAdaptabilityCollaborationInnovationAccountabilityReliabilityMarketingTableau

Required

6+ years of experience, preferably in a consulting, finance or analytics role

6+ years of experience conducting data analysis and forecasting

Individual contributor but someone who can influence various stakeholders and executives

Advanced Excel and SQL experience required

Ability to pair qualitative insights with quantitative

A track record of working and adapting to ambiguous, fast-moving settings

Ability to create structure around challenging problems

Individual contributor but someone who can lead & influence various stakeholders and executives

Concrete experience building strong interpersonal relationships, working with cross-functional teams, and being collaborative, innovative, accountable, and reliable

Bachelor’s degree (Finance, Mathematics, Statistics, Business Analytics degree preferred)

Remote role but must be located in the USA or Canada