62 applicants
Certinia · 2 days ago
Senior Campaign Manager
San Francisco Bay Area
Full-time
Onsite
Senior Level
8+ years exp
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Responsibilities
Develop integrated campaigns in line with market segment and regional strategy.
Act as the main contact for the regional market segment and liaise with cross-functional partners.
Manage campaign planning process for market segments, ensuring advance preparation.
Execute ABM initiatives in collaboration with Sales leaders.
Develop strategies for generating high-quality leads through various marketing tactics.
Collect feedback from field marketing team to refine campaign strategies.
Deliver analysis on campaign performance metrics and report to the business.
Ensure market segment marketing programs are delivered on time and within budget.
Provide regular updates to key stakeholders and improve campaign performance through field programs.
Qualification
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Required
Bachelor’s degree or equivalent combination of education and experience
Experience within SaaS or a high tech business
Pipeline and data-driven leader
Proven results with integrated campaigns that drive pipeline
Typically 8+ years of Campaign Management experience with a demonstrated ability to drive and execute successful fully integrated marketing campaigns
Superb organization and project management skills and the capacity to manage multiple complex projects at once
Experience with analytical tools and ability to dive deep into metrics and reporting
Deep understanding of persona marketing, marketing automation, performance marketing, and email marketing tactics and technology
Ability to clearly articulate and deliver on campaign goals, strategy and execution elements to multiple audiences
Proven ability to partner effectively with multiple different marketing stakeholders and work effectively with sales teams
Highly organized and detail oriented
Excellent verbal and written communication skills
Preferred
Proficiency in Google Suite (Gmail, Google calendar, docs, sheets, slides) preferred
Experience using Salesforce and Marketo preferred
Experience of ABM would be useful
Company
Certinia
Certinia is the platform for services business, connecting everything from opportunity to renewal.
1,001-5,000 employees
Funding
Current Stage
Growth StageTotal Funding
$193.94MKey Investors
TCVAdvent InternationalSalesforce Ventures
2023-07-26Acquired· by Haveli Investments
2021-04-01Series Unknown· Undisclosed
2015-03-26Private Equity· $110M
Leadership Team
Scott Brown
President & CEO
Ravi Narula
CFO
Recent News
2024-05-05
2024-04-18
Company data provided by crunchbase
