46 applicants

Company

Original Job Post

Spectrum · 2 days ago

Senior Director, Marketing & Creative Strategy

Stamford, CT

Full-time

Onsite

Director

10+ years exp

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Responsibilities

Manage and inspire the in-house creative team, including account/project management, video producers, editors, and copywriters.

Lead the vision and creative concepting in concert with the creative team and internal clients.

Oversee the development and execution of multi-channel creative campaigns that align with the brand strategy and achieve business objectives.

Collaborate closely with peers and internal clientele to ensure a cohesive and integrated approach to creative initiatives.

Stay at the forefront of industry trends and emerging technologies, identifying opportunities to innovate and differentiate the creative approach.

Partner with the Marketing Research team to evaluate the effectiveness of creative campaigns and make strategic adjustments to improve creative output.

Oversee and manage relationships with external creative partners, optimizing resources to gain efficiencies while elevating creative output.

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

MarketingTelevision commercial developmentProject managementDirect marketingData analysisCreative strategyEnglish language proficiencyComputer skillsMicrosoft officeMarketing strategiesPersonnel developmentProblem-solvingLeadershipCollaborationDecision-makingPrioritizationOrganizationIndependenceTeamworkMarketing DevelopmentCable TelevisionAdvertising KnowledgeCreative

Required

Bachelor's degree in Marketing

Marketing experience - 10+ years

Experience partnering with creative ad agencies to develop creative that delivers outstanding results - 10+ years

Television commercial creative development and production - 8+ years

Marketing project management experience - 8 years

Experience in developing television commercials for acquisition; upgrade/cross-sell/upsell; retention; education and brand marketing

Extensive experience developing direct marketing creative (specifically DRTV & FSI creative), preferably for a subscription-based business

Ability to read, write, speak and understand English

Ability to analyze, interpret data, and continually evolve creative strategy based on key learnings

Strong leadership and collaborative capabilities that impact and influence employees

Ability to make decisions and solve problems while working under pressure

Ability to prioritize and organize effectively

Ability to use personal computer and software applications (i.e. Microsoft Word, Excel, etc.)

Ability to work independently

Knowledge of marketing strategies and procedures

Ability to develop personnel and foster team environment

Preferred

Bachelor's degree in Marketing, Design or Film Production

Master’s degree in related area of study preferred

Creative, Production, Ad Agency experience - 10+ years

Project management experience - 8+ years

Group management experience - 8+ years

Experience in developing television commercials for acquisition; upgrade/cross-sell/upsell; retention; education and brand marketing

Development of marketing creative for a subscription-based business

Experience developing direct marketing creative

Knowledge of cable television products and service

Knowledge of advertising creative and production history and trends

Benefits

Comprehensive pay and benefits package

Company

Spectrum

Glassdoor

3.3

Spectrum (Time Warner Cable) is a cable telecommunications company that offers a range of home entertainment and information services. It is a sub-organization of Charter Communications.

Founded in 1989

Stamford, Connecticut, USA

10,001+ employees