200+ applicants
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Nike · 2 days ago
Senior Manager, Basketball Brand Marketing
New York, NY
Full-time
Onsite
Senior Level
$122K/yr - $288K/yr
8+ years exp
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Responsibilities
Obsess the New York City basketball consumer and his needs, consistently delivering experiences that connect with him and his community
Build and deliver the New York City brand strategy for basketball, delivering consistent consumer experiences and activations designed for the New York City consumer
Manage collaboration from idea to execution, engaging with key cross-functional and cross-sport partners in the city and Geo
Develop, plan and implement NYC seasonal basketball grassroots platforms in conjunction with Nike EYBL teammates to create inspiration and aspiration for NYC hoopers
Authenticate NYC's voice in key NBA and WNBA moments and campaigns
Lead, manage, and develop the NYC Basketball Brand Marketing team
Build and nurture relationships with the NYC basketball leagues, athletes, communities, grassroots partners
Find new innovative ways to connect with the NYC hooper on the court and in their communities and playground
Partner with Sports Marketing to elevate athlete storytelling and integration into New York City programming and activations
Support an end-to-end process to gain insight from consumers including cultural trends and share insights regularly with the organization
Identify integrated opportunities between basketball and other lifestyle or sport teams to build the strongest end-in-mind experience for the consumer across performance and culture
Track and manage seasonal campaign progress, including recapping and teardowns and have a pulse on the city consumer to feed insights back
Qualification
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Required
Bachelor's degree in Marketing, Business, Communications or combination of relevant education, experience and training
8+ years of experience in brand marketing or related experience with a deep understanding of the New York City basketball ecosystem and the elite and everyday basketball athlete
Demonstrated genuine passion and deep understanding of basketball, culture, fashion, trends and growing the sport across underserved communities
Extensive knowledge of the Nike basketball product and athlete portfolio
Experience leading and managing diverse teams, with a team-first mentality and ability to influence decision makers
Digital first attitude with strong initiative and curiosity to cultivate innovation
External facing experience with league and retail partners
Exceptional verbal and written communication skills
Ability to balance creativity with organization and discipline in fast moving, ambiguous environment
Benefits
Casual work environment
Diverse and inclusive culture
Professional development opportunities
Company
Nike
Nike designs, develops, and markets footwear, apparel, equipment, and accessory products.
10,001+ employees
H1B Sponsorship
Nike has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Trends of Total Sponsorships
2023 (206)
2022 (496)
2021 (506)
2020 (241)
Funding
Current Stage
Public CompanyTotal Funding
unknown1980-12-12IPO· nyse:NKE
Leadership Team
Mark Parker
President & Chief Executive Officer
Muge Erdirik Dogan
Chief Technology Officer
Recent News
2024-05-31
Business Journals
2024-05-31
2024-05-27
Company data provided by crunchbase
