Be an early applicantLess than 25 applicants

Company

Original Job Post

Baker Hughes · 2 days ago

Regional Marketing Manager - Americas

Billerica, MA

Full-time

Hybrid

Mid, Senior Level

$71K/yr - $168K/yr

Wonder how qualified you are to the job?

Maximize your interview chances

Oil and Gas

Actively Hiring

Insider Connection @Baker Hughes

Discover valuable connections within the company who might provide insights and potential referrals, giving your job application an inside edge.

Responsibilities

Utilizing available market intelligence on customer requirements, unmet needs, and market trends, develop and own the Americas regional marketing strategy for the three PSI businesses (Druck, Panametrics and Reuter Stokes).

Developing deep domain understanding of the differing needs and wants of each sub-region, country, market, vertical and groups of customers and tailor the Americas regional marketing strategy accordingly.

Aligning with the common process for Regional Marketing activities across the three PSI businesses developed by the Regional Marketing Leader that details how regional marketing campaigns are conceptualized and executed.

Partnering with the Commercial teams, the Product and Digital Marketing teams to develop marketing campaigns applicable for the needs of specific sub-regions, countries, vertical markets, customers, and channel partners encompassing areas of Marketing such as content localization, local content deployment channels, channel partner marketing, SEO/SEM, and tradeshows/events.

Partnering with the PSI Product and Digital Marketing teams to ensure that regional marketing campaigns are effectively deployed to a wide target audience as is appropriate considering budget and bandwidth of team members.

Owning and managing PSI channel partner marketing strategy and execution for the Americas region. Ensuring content is available in appropriate languages for target sub-regions, countries, and markets.

Partnering with the Regional Marketing Leader – PSI to develop an all-encompassing regional marketing strategy for the Precision Sensors and Instrumentation business.

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Regional MarketingGoal-Oriented Action Plan FormulationContent LocalizationChannel Partner MarketingLocalized SEO/SEMEvents ManagementCross-Functional CollaborationProblem-SolvingCommunicationInfluentialEnergeticEnthusiasticDriveAmbitionResilienceMarket KnowledgeMultilingualismEffective PrioritizationBusiness Level Fluency

Required

Bachelor’s degree in marketing, business or another relevant subject from an accredited university or college, or equivalent knowledge and experience.

Demonstrable, extensive experience in Regional Marketing.

Demonstrable experience of formulating a goal-orientated action plan and subsequent successful achievement of that plan.

Exceptional oral and written communication skills in English and at least one other relevant local language

Technically competent with expertise in content localization and deployment, channel partner marketing, localized SEO/SEM, events management, and a wide range of other marketing skills.

Ability to work effectively cross-functionally with a wide range of regionally and globally located stakeholders.

An influential, energetic, and enthusiastic mindset, with the drive, ambition, and resilience to make things happen and deliver outstanding performance.

Preferred

Master’s degree in business administration (MBA) or marketing or equivalent knowledge and experience

Knowledge of markets and customers relating to core and new industries for PSI - including but not limited to - Aerospace, Automotive, Oil & Gas, Power Generation, Environmental (Hydrology, Meteorology, Oceanography) Electronics, Pharmaceutical, Agriculture, Energy Transition (including Hydrogen and Emissions Abatement) and other industrial markets desired.

Practical experience of customer and vendor interfaces and negotiations

Ability to find successful solutions in an environment where ambiguity is present

Ability to prioritize workload effectively

Business level fluency in additional languages relevant to the region