Medtronic · 2 days ago
Senior Principal Global Integrated Marketing Manager
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BiotechnologyHealth Care
Insider Connection @Medtronic
Responsibilities
Develops and implements integrated marketing programs.
Develops the business case, strategies, budgets, executions, measurement, and ongoing enhancements to meet reputational and growth objectives.
Leads sponsorship and/or partnership strategies, including concepting, evaluation, creation, and activation efforts.
Oversees the creation of all types of content to achieve reputational and messaging aims.
Utilizes omni-channel marketing models incorporating paid, owned, earned, and shared content strategies.
Develops reputational KPI's, listening tools, and the strategies for tracking and measuring program impact on reputation on a regional or global basis.
Leverages insights to strengthen programs and build new strategies.
Builds and maintains stakeholder contact programs and databases to directly connect and share Medtronic's point of view and insight to the right audiences.
Establishes, executes, and tracks budget in accordance with annual plan.
Qualification
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Required
Bachelors degree required
Requires a University Degree and minimum of 10 years of relevant experience, or advanced degree with a minimum of 8 years of relevant experience
Preferred
Master’s in Business Administration (MBA)
Proven experience in brand marketing within healthcare or other highly regulated industry
Demonstrated experience guiding senior leaders to align on decisions
In-depth knowledge of the healthcare landscape, including understanding of medical terminology, regulatory requirements, and compliance considerations
Strong strategic thinking and ability to develop and execute integrated marketing plans across geographies, product lines, and customer types
Experience working in or managing creative, PR, and trade media agencies
Demonstrated experience leveraging trade advertising, social media, programmatic advertising, and account-based advertising as part of integrated campaigns
Strong analytical skills with ability to build businesses cases to secure funding
Knowledge of WorkFront or similar creative project management system
Knowledge of Veeva or similar regulated approval system
Ability to partner with and influence stakeholders across the matrix
Ability to rapidly adapt to changes in priorities and persevere through ambiguity
Strong communication, project management, and attention to detail
Benefits
Short-term incentive plan
Competitive compensation plans
Wide range of benefits and resources
Company
Medtronic
Medtronic develops healthcare technology solutions for various medical conditions.
H1B Sponsorship
Medtronic has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Trends of Total Sponsorships
2023 (185)
2022 (337)
2021 (383)
2020 (274)
Funding
Current Stage
Public CompanyTotal Funding
$5.87BKey Investors
NHS EnglandBlackstone Life SciencesTrade Capital Funding
2023-03-23Post Ipo Debt· $2B
2023-03-03Grant· $2.95M
2022-09-15Post Ipo Debt· $3.5B
Recent News
2024-06-05
2024-06-05
2024-06-05
Company data provided by crunchbase