Primo Water Corporation · 2 days ago

Brand Manager

California, United States

Full-time

Remote

Mid, Senior Level

$108K/yr - $151K/yr

5+ years exp

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ConsumerFood and Beverage

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Responsibilities

Lead the development and execution of annual marketing plans which address all aspects of the marketing mix including packaging, renovation plan and launch, pricing, promotion, market research, advertising and media. Inherent in this responsibility is working closely with all internal and external functions to translate long-term strategy into highly effective annual marketing and sales strategies and tactics.

Drive cross-functional team (incl. Consumer Insights, Packaging Operations, Supply Chain, R&D, Finance) to develop and execute key business initiatives, ranging from new items, renovations and driving demand initiatives; includes high level of collaboration, consolidating information.

Participate in Commercial Planning process, working closely with sales to develop joint commercial plans for the following year and supporting key brand initiative implementation within retail channels.

Lead monthly brand reviews to analyze and diagnose market share/shipment performance to appropriate leadership and stakeholders. This includes identifying key root causes, trend analysis and developing actionable recommendations.

Manage the brand P&L and budget and work closely with financial co-pilot to report to senior management on an ongoing basis.

Manage portfolio initiatives for the regional spring water team, including but not limited to pack renovations, special packs, partner activation etc.

Qualification

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Brand ManagementMarketing FundamentalsAnalytical ExpertiseAgency Management

Required

Minimum 5 years’ experience in Brand Management, preferably for Consumer Packaged Goods / Beverage industries. Agency or client side.

Brand Quarterback: Experience developing brands, managing agency partners and brand planning (commercialization, budgeting & forecasting)

Leadership skills: Ability to effectively interface at all levels

Effective Communicator: Concise written and verbal communication skills

Problem Solver: Creative thinker with strategic and analytical skills

Bias for action: Ability to take initiative, develop and seek out creative and innovative ideas

Solid Marketing Fundamentals. Must have strong knowledge of Marketing fundamentals, analytical expertise, and be familiar with syndicated data sources and internal data sources

Innovative thinker: experience in bringing products and/or campaigns to life with limited resources (financial and people)

Local knowledge: strong understanding of the West Coast / California market and consumer/cultural dynamics.