200+ applicants

Company

Carrot Fertility · 16 hours ago

Senior Marketing Analyst, Member

United States

Full-time

Remote

Senior Level

$140K/yr - $160K/yr

5+ years exp

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Responsibilities

Own the marketing member data strategy

Define and maintain team KPIs aligned with achieving business objectives and to identify trends, measure improvements over time, and tell the ROI story

Conduct quality checks and drive continuous improvement in data collection, integration, and accuracy to instill confidence in data integrity among teams

Collaborate with BI, data science, product, and engineering to meet current and future data collection needs that will enable the reliable build-out and delivery of hyper-targeted, personalized member campaigns, and ways to leverage advanced analytics and predictive insights for opportunity sizing and deeper engagement and growth

Mentor team members and contribute to the BI body of knowledge through discussion and documentation

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

B2C/B2B2C marketing analyticsData warehouse platformsWeb analytics toolsSQLPythonA/B testingData visualization softwareEngagement-based modelsCustomer segmentation

Required

Bachelor’s Degree in a quantitative field (statistics, marketing analytics, CS, or related) with a minimum of 5-7 years of relevant experience.

3+ years of hands-on experience with B2C or B2B2C marketing analytics, A/B testing, campaign measurement, and lifecycle optimization across channels like email, SMS, social media, SEM.

Proficiency with data warehouse platforms (e.g., Snowflake, AWS), web analytics tools (Google Analytics), paid marketing platforms (Google, Facebook), and marketing automation platforms (Blueshift, Salesforce Marketing Cloud).

Experience with conversion funnel analytics, customer segmentation and personalized targeting strategies.

Working knowledge of Python for data analysis.

Familiarity with advanced analytics, machine learning, and predictive modeling techniques.

Experience using dbt to model, test, and document data.

Advanced knowledge of SQL and ability to write efficient and complex SQL queries.

Experience with statistics concepts and analysis (e.g., hypothesis testing, regression).

Expertise with data visualization software (e.g., Tableau, Domo).

Comfort working with version control systems (Git preferred).

Ability to execute on ambiguously-defined questions and translate business requirements into technical requirements.

Experience with best practices surrounding data governance, data modeling, and data quality.

Excellent organizational skills with the ability to prioritize and adapt in a fast-paced, high-growth environment.

Strong communication and data presentation skills with both marketing and technical teams.

Preferred

Experience in healthcare, tech, and/or health-tech space is a plus.

Familiarity with engagement-based models and strategies and ways your work enabled revenue growth.

Benefits

Health and wellness benefits

Retirement savings plans

Short- and long-term incentives

Parental leave

Family-forming assistance

Company

Carrot Fertility

Glassdoor

2.7

Carrot Fertility is the leading global fertility care platform, serving people of every age, race, income, sex, sexual orientation, gender, marital status, and geography.

Founded in 2016

Sacramento, California, USA

201-500 employees