200+ applicants

Company

MyFitnessPal · 10 hours ago

Sr. Lifecycle Marketing Manager

United States

Full-time

Remote

Senior Level, Lead/Staff

$130K/yr - $180K/yr

8+ years exp

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AppsFitness

Growth Opportunities

H1B Sponsor Likely

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Responsibilities

Lead the development and optimization of the multi-channel onboarding and user activation journey. Oversee the day-to-day operations of these initiatives, ensuring timely execution, optimal performance, and alignment with broader business objectives

Leverage data to provide actionable insights and continuously improve our marketing strategies and customer engagement efforts

Develop and execute targeted lifecycle marketing campaigns across various Braze-powered channels

Develop reporting processes for a daily, weekly, monthly, and quarterly cadence for your optimizations, as well as communication with the broader organization including the executive leadership team

Analyze customer data to identify trends, segmentation opportunities, and areas for improvement in the customer journey, especially in global markets

Collaborate with Creative, Product, Engineering, Analytics, Brand, Product Marketing, and Content teams to align lifecycle marketing efforts with broader business goals and product roadmaps

Manage and optimize marketing automation workflows to ensure timely and relevant communications with users

Live our core values in all you do: + Be Kind and Care + Live Good Health + Be Data-Inspired + Champion Change + Leave it Better than You Found It + Make It Happen

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Lifecycle marketingCRM/marketing automation toolsData analysisSegmentationEmail marketing knowledgeHTMLCSSReporting platformsCross-functional collaborationCreative brief developmentExperimentation roadmapsSubscription app marketing

Required

8-10 years of experience in lifecycle marketing, customer activation, and engagement. Mobile app lifecycle experience is a must

Deep knowledge of and hands-on experience with CRM/marketing automation tools (e.g., Braze, Klayvio, Salesforce, Iterable). Experience with Braze is a must

Proven experience in leveraging lifecycle marketing and experimentation to meet business objectives

Proven experience in advanced segmentation and personalization of campaigns across multiple channels, with a focus on driving user engagement

Technical email knowledge (understanding of webhooks, APIs, liquid logic, ETLs)

Experience working cross-functionally to ensure campaign requirements and deadlines are met, while also delivering an optimal customer experience

Developed creative briefs and provided constructive feedback on creative work

Effective storyteller, able to communicate results and learnings of your campaigns across all levels of the organization (from ELT to engineering)

Experience and understanding of reporting platforms such as Amplitude, Looker, Tableau, and Google Analytics

Experience driving experimentation roadmaps to continuously optimize and improve campaigns

Self-starter; ability to drive both strategic and tactical workstreams forward with minimal oversight

Intermediate knowledge of editing and troubleshooting HTML and CSS

Preferred

Experience with subscription app marketing is a plus

Benefits

Healthcare

Parental planning

Mental health benefits

Annual performance bonus

A 401(k) plan and match

Responsible time off

Monthly wellness and technology allowances

Face-to-Face Connections

Flexibility At Its Best

Give Back

Mentorship Program

Family-Friendly Support

Wellness Comes First

Celebrate Greatness

Elevate Your Health & Fitness

Unlock Your Potential

Championing Inclusion

Healthcare Matters

Secure Your Future

Company

MyFitnessPal

MyFitnessPal is a health smartphone app that tracks nutrition, exercise, and diet.

Founded in 2005

San Francisco, California, USA

51-200 employees

https://www.myfitnesspal.com/

H1B Sponsorship

MyFitnessPal has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)

Distribution of Different Job Fields Receiving Sponsorship

Represents job field similar to this job

Trends of Total Sponsorships

2023 (7)

2022 (8)

2021 (22)

2020 (13)