M3 USA · 21 hours ago
Digital Marketing Manager (Remote)
Dallas, TX
Full-time
Remote
Mid Level
3+ years exp
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Responsibilities
Demand Generation
Demonstrated ability to create and execute demand generation strategies that drive qualified leads and revenue growth.
Experience with multi-channel campaigns, including email marketing, social media, PPC, SEO, and content marketing.
B2B
Develop and execute B2B marketing strategies that drive engagement, lead generation, and customer acquisition within the healthcare or recruitment sectors.
Campaign Strategy and Execution:
Develop, test/experiment, execute digital marketing strategies to attract and recruit physicians.
Manage and optimize multi-channel digital marketing campaigns, including email, social media, PPC, SEO, and content marketing.
Collaborate with the marketing team to create compelling content and targeted campaigns.
Social Media
Develop and implement a comprehensive social media strategy to increase brand awareness and engage with potential recruits.
Stay up-to-date with social media trends, tools, and technologies to ensure the company remains at the forefront of digital marketing.
Social media management for: Linkedin, Facebook, Instagram, YouTube, etc.
Monitor and respond to social media interactions, including encouraging employee involvement and engagement.
Online reputation
Monitor and respond to client reviews, including Google business profile, social media ratings, etc.
Create campaigns to increase online rating/NPS scores.
Content Creation
Assist in developing branding materials, content copy, targeting messaging.
Assist in creating graphic content for all digital channels.
Internal and external materials, including training, onboarding, meetings.
Synchronize content and messaging through all platforms including website optimization/SEO (articles/blogs)
Assist in additional projects as needed.
Email Marketing:
Design, build, and maintain email marketing campaigns.
Analyze campaign performance and adjust strategies to maximize engagement and conversions.
Collect and interpret meaningful data to enhance future campaigns.
Analytics and Reporting:
Measure and report on the performance of digital marketing campaigns.
Utilize data-driven insights to refine marketing strategies.
Provide detailed reports and analysis to senior management.
Process Evaluation:
Evaluate and optimize marketing processes for increased effectiveness and efficiency.
Stay up-to-date with digital marketing trends and best practices.
Any other projects as assigned by the COO or Director of Marketing
Qualification
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Required
Minimum of 3-5 years of experience in digital marketing, preferably within the healthcare or recruitment industry.
Bachelor’s degree in Marketing, Business, or a related field.
Proven experience in developing and managing digital marketing campaigns.
Strong knowledge of SEO, PPC, email marketing, social media, and content marketing.
Proficiency in marketing analytics tools (e.g., Google Analytics, HubSpot).
Excellent written and verbal communication skills.
Strong project management skills with the ability to handle multiple projects simultaneously.
Takes full ownership of candidate marketing tactics, strategies, execution, analytics, and monitoring all channels.
Detail-oriented with strong analytical skills.
Creative thinker with the ability to generate innovative marketing ideas.
Ability to work independently and as part of a team.
Passion for healthcare and physician recruitment.
Benefits
Health and Dental
Life, Accident and Disability Insurance
Prescription Plan
Flexible Spending Account
401k Plan and Match
Paid Holidays and Vacation
Sick Days and Personal Day
Company
M3 USA
M3 USA believes in growth, for our company and for the people who drive it's success.
201-500 employees
Funding
Current Stage
Growth StageLeadership Team
Marina Lamitina, MBA, MA
Chief Human Resources Officer
Shivani (Murty) Sitaram, SHRM-CP
Human Resources Business Partner
Recent News
MandASoft
2022-02-04
Company data provided by crunchbase
