Product Marketing Associate Manager @ International Baccalaureate | Jobright.ai
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Product Marketing Associate Manager jobs in DC-Baltimore Area
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International Baccalaureate · 14 hours ago

Product Marketing Associate Manager

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EducationNon Profit

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Responsibilities

Develop compelling product positioning and messaging that differentiates the IB products from competitors.
Collaborate with cross-functional teams to develop and execute go-to-market strategies for new product launches.
Create marketing collateral, including sales presentations, product sheets, case studies, and whitepapers.
Enable the sales team by providing them with the necessary tools and resources to effectively sell the product.
Lead the planning and execution of product launches, coordinating activities across various teams.
Monitor market trends, competitor activities, and customer feedback to identify opportunities and threats.
Collaborate with cross-functional teams, including product management, sales, marketing, and executive leadership.
Define key performance indicators (KPIs) to measure the success of marketing campaigns and product launches.

Qualification

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Product MarketingGo-to-Market StrategyMarket ResearchProject ManagementAnalytics ToolsCreative Mindset

Required

Relevant Bachelor’s degree
Proven experience as a Product Marketing Manager or equivalent
Creative mindset to generate novel GTM strategies and launches
Strong understanding of market research, product marketing and best practices.
Knowledge tracking and analytics tools.
Excellent project management and organizational skills.

Company

International Baccalaureate

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The International Baccalaureate is a non-profit educational foundation.

Funding

Current Stage
Late Stage

Leadership Team

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Dr Nicole Bien
Chief Schools Officer
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Ellie Malakasis
HR Business Partner
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Company data provided by crunchbase
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