Wilson Language Training · 1 day ago
Field Marketing Specialist
United States
Full-time
Remote
Mid Level
$68K/yr - $86K/yr
3+ years exp
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Hiring Manager
Christine Daoust
Insider Connection @Wilson Language Training
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Responsibilities
Attend all scheduled events and trade shows.
Capture leads through engaging conversations and effective use of lead capture tools.
Identify and implement strategies to drive traffic to the booth.
Develop and execute lead nurturing campaigns for leads captured at events.
Ensure timely follow-up and communication with leads to convert them into potential customers.
Assist in developing and refining the year-over-year event strategy to ensure alignment with sales goals.
Analyze event performance and provide insights to improve future events.
Manage the event budget to ensure maximum ROI and alignment with strategic objectives
Ensure all booth collateral, including displays, brochures, and promotional materials, are delivered and set up properly.
Identify and manage opportunities for booth lead magnets and handouts to attract and engage visitors.
Track and report on event performance metrics and ROI.
Provide detailed post-event reports and recommendations for improvement.
Qualification
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Required
Strong organizational and project management skills.
Excellent communication and interpersonal skills.
Comfortable with public speaking and engaging with event attendees.
Ability to work independently and as part of a team.
Proficient in marketing automation software (e.g., HubSpot, Salesforce, or similar).
Willingness to travel frequently – up to 40% – and work flexible hours as required by event schedules.
Detail-oriented with the ability to manage multiple tasks simultaneously.
Analytical mindset with the ability to interpret data and generate actionable insights.
Experience in budget management and ensuring alignment with sales strategies.
BA/BS in Marketing, Business, or a related field.
3-5 years of experience in B2B field marketing, event planning, or a similar role.
Familiarity with social media and digital marketing tactics to promote events.
Strong understanding of sales and marketing alignment and collaboration.
Demonstrated success in creating and executing email nurture campaigns.
Experience in developing and implementing event and tradeshow processes and best practices.
Preferred
Field marketing experience in K-12, EdTech, and/or with SaaS products is a huge plus.
Experience using frameworks like OKRs, KPIs, RACI, SMART, and SWOT for decision making and goal setting is a plus.
Benefits
Medical, dental, vision, and Life & Disability Insurance
401k plan with partial employer match
Paid Time Off
Paid holidays
Tuition reimbursement
O’Connor days, which refers to a company-wide office closure between Christmas and New Year’s Eve, as well as other perks.
Company
Wilson Language Training
Wilson Language Training provides evidence-based curricula and ongoing professional learning to literacy educators across the country.
201-500 employees
Funding
Current Stage
Growth StageTotal Funding
unknown2022-02-14Acquired· undefined
Leadership Team
M
Mary-Janet McCafferty
Chief Operating Officer and General Counsel
Recent News
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