Lifeway Christian Resources · 8 hours ago
Director, Marketing Books & Bibles | Remote
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Responsibilities
Develops and communicates strategic marketing plans, defining goals, resource allocation, and key milestones.
Leads marketing teams, including direct oversight of the Bibles marketing team, to achieve business objectives.
Oversees the execution of marketing plans, coordinating with sales, channel marketing, creative teams, and authors / other partners
Builds partnerships with internal teams to promote collaboration, enhance communication, and deepen product and service knowledge.
Leads the marketing teams to maintain efficient workflows, provide clear briefs, and ensure compliance with processes and standards.
Partners with GTM Operations to set performance baselines and implement consistent marketing frameworks across teams.
Serves as the liaison between marketing and business units, guiding the development and execution of integrated marketing strategies that meet annual goals.
Some travel, occasionally overnight
Qualification
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Required
Bachelor's degree in Marketing, Business, or Communications
12+ years Marketing
7+ years publishing industry marketing
5+ years direct leadership experience
3+ years supporting authors
Integrated marketing strategy
Amazon
Trade partner marketing
Client management/author relations
B2B & B2C marketing
Direct and matrixed leadership
Actively involved in an evangelical Christian church
Preferred
Bibles publishing preferred
Publishing industry knowledge (Bibles & books)
Digital Marketing
Print Marketing
Paid and Organic Social
Familiarity with Website Maintenance Terminology
Workfront software experience
Benefits
Comprehensive benefits plans including healthcare
Vacation and sick time
Holiday pay
Care days
401(k) plan
Maternity and paternity leave
Adoption assistance
Mission trip time
Company
Lifeway Christian Resources
This is a place where you can bring your faith and work experience to join in the most important mission in the world: making disciples of Jesus Christ.