200+ applicants

Company

Nintex · 6 hours ago

VP, Product Marketing

United States

Full-time

Remote

Director/Executive

7+ years exp

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Responsibilities

Develop and execute comprehensive go-to-market strategies that drive both new logo and expansion bookings.

Identify and prioritize target markets, segments, and personas for effective product positioning that is informed by a strong knowledge of the customer and leads with value delivered against business need.

Collaborate with cross-functional teams (product, sales, services) to align product positioning and messaging with market demand.

Identify and remove obstacles to achieving revenue growth objectives and ultimately, overall market success.

Define and communicate clear product value propositions, differentiators, and messaging that resonate with target audiences.

Develop compelling content for marketing campaigns, sales collateral, presentations, and web assets to support product launches and ongoing demand generation.

Establish feedback loops between sales and product teams to refine positioning and messaging.

Partner with the sales enablement org to develop materials, sales tools, and resources to achieve revenue goals; in particular, drive effective new logo acquisition plays, plus expansion plays for cross-sell and upsell to customers.

Manage the product launch process on new products, new features, and competitive positioning to ensure sales, service and customer success orgs are aligned and ready for customer conversations.

Design, build and lead a world-class organization that high-performing product marketers will crave to be a part of to develop their skills and grow their careers.

Develop and manage a strategic roadmap for the product marketing team, aligning with broader company goals and objectives.

Instill a culture of collaboration, innovation, and continuous improvement.

Set performance goals, monitor team performance, and provide ongoing coaching and feedback.

Establish key performance indicators (KPIs) and metrics to measure the effectiveness of product marketing initiatives.

Analyze and report on the performance of product marketing led GTM plays and strategies, making data-driven recommendations for optimization.

Leverage product usage and customer analytics to inform decision-making and drive continuous improvement.

Qualification

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Go-to-Market StrategyProduct PositioningMarket ResearchSales EnablementPerformance MeasurementAdvanced DegreeExceptional CommunicationStrategic Thinking

Required

7+ years of experience in a leadership role, with at least 3 years of experience operating at a VP level.

Proven track record of developing and executing successful go-to-market strategies for complex software products, particularly focused on delivering value to mid-sized companies.

Excellent leadership skills with experience managing and developing high-performing teams.

Exceptional communication, presentation, and storytelling skills, with the ability to influence internal and external stakeholders.

Strong analytical and strategic thinking skills using a data-driven approach to decision-making to assess complex situations and proven record of exceptional creativity to provide solutions.

Strong leadership and influencing skills with the ability to make recommendations and decisions independently.

Self-starter with the ability to work in a very fast paced environment.

Bachelor's degree in marketing, business, or a related field.