Scribd, Inc. · 7 hours ago
Senior Product Analyst, SEO
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Responsibilities
Collaborate with the product team to develop and execute data-driven experiments and A/B tests, focusing on SEO initiatives.
Conduct in-depth analysis of user behavior, conversion rates, and website performance to identify growth opportunities and inform product optimization strategies.
Provide actionable insights and recommendations to key stakeholders based on statistical analysis and data interpretation.
Develop and maintain dashboards, reports, and visualizations to track and communicate critical KPIs and performance metrics.
Work closely with stakeholders to define and track key performance indicators (KPIs) and provide regular reports and dashboards to inform decision-making.
Work closely with engineering teams to ensure accurate data collection and instrumentation, providing guidance on tracking implementation and data integrity.
Collaborate with the data engineering team to refine and enhance data infrastructure and architecture to support advanced analytics and reporting capabilities.
Partner with cross-functional teams, including engineering, product management, and product marketing, to drive the implementation of data-driven solutions and recommendations.
Stay up-to-date with the latest advancements in SEO practices, analytics tools, and statistical methodologies.
Qualification
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Required
3+ years of experience in product analytics, preferably in the SEO domain.
Expert knowledge of statistical concepts and methodologies, including experimental design, hypothesis testing, and regression analysis.
Bachelor's or Master's degree in a quantitative field such as Statistics, Mathematics, Economics, or Computer Science.
Proficiency in data analysis and visualization tools such as SQL, Python, R, Looker, or similar.
Solid understanding of SEO principles, including keyword research, on-page optimization, technical SEO, and link building.
Strong business acumen and the ability to connect analytical insights to business objectives.
Excellent communication and presentation skills, with the ability to distill complex data into meaningful insights for both technical and non-technical stakeholders.
Experience working in an agile development environment and collaborating with cross-functional teams.
Strong attention to detail and a commitment to delivering high-quality, accurate analysis within tight deadlines.
Benefits
Healthcare Insurance Coverage (Medical/Dental/Vision): 100% paid for employees
12 weeks paid parental leave
Short-term/long-term disability plans
401k/RSP matching
Tuition Reimbursement
Learning & Development programs
Quarterly stipend for Wellness, Connectivity & Comfort
Mental Health support & resources
Free subscription to Scribd + gift memberships for friends & family
Referral Bonuses
Book Benefit
Sabbaticals
Company wide events
Team engagement budgets
Vacation & Personal Days
Paid Holidays (+ winter break)
Flexible Sick Time
Volunteer Day
Company-wide Diversity, Equity, & Inclusion programs
Company
Scribd, Inc.
Scribd, Inc. makes knowledge and information accessible to everyone across three unique products: Everand™, Scribd®, and SlideShare®.
H1B Sponsorship
Scribd, Inc. has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2023 (8)
2022 (3)
2021 (5)
2020 (20)
Funding
Current Stage
Late StageTotal Funding
$106.75MKey Investors
Spectrum EquityKhosla VenturesCRV
2019-11-25Series E· $58M
2015-01-02Series D· $23M
2011-01-18Series C· $12M
Recent News
2024-11-08
Publishing Perspectives
2024-05-05
Company data provided by crunchbase