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LITIGIVEN · 1 year ago

Digital Marketing Manager

Dallas, Texas

Full-time

Onsite

Mid Level

3+ years exp

Litigiven is a pioneering technology company based in Texas, revolutionizing the legal industry with advanced AI solutions. The Digital Marketing Manager will be responsible for developing and optimizing digital marketing campaigns to enhance brand presence and drive growth.

Artificial Intelligence (AI)FinanceLegal

Responsibilities

Develop and execute comprehensive digital marketing strategies to drive brand awareness, engagement, and conversion

Manage and optimize all digital marketing channels including SEO/SEM, email marketing, social media, content marketing, and display advertising

Analyze and report on the performance of digital marketing campaigns, assess against goals (ROI and KPIs), and identify insights to improve future campaigns

Collaborate with cross-functional teams including product, sales, and design to ensure brand consistency and effective messaging

Conduct market research and competitive analysis to identify trends and opportunities in the digital landscape

Manage and oversee the company’s website, ensuring it is optimized for user experience and conversion

Utilize data-driven approaches to experiment and innovate in new marketing tactics and strategies

Manage relationships with external agencies and vendors to ensure effective execution of campaigns

Stay up-to-date with the latest digital marketing trends, technologies, and best practices

Qualification

Digital MarketingSEOPPCContent MarketingGoogle AnalyticsGoogle AdsSocial Media ManagementEmail MarketingProject Management

Required

Bachelor's degree in Marketing, Business, Communications, or a related field

3-5 years of hands-on experience in digital marketing, preferably within a startup environment

Proven experience in managing and optimizing various digital marketing channels

Strong analytical skills with the ability to interpret data, generate insights, and make data-driven decisions

Proficiency in using digital marketing tools and platforms (e.g., Google Analytics, Google Ads, social media management tools, email marketing platforms)

Excellent written and verbal communication skills

Creative thinker with a passion for innovation and experimentation

Ability to manage multiple projects and prioritize effectively in a fast-paced environment

Strong understanding of SEO, PPC, and content marketing principles