LITIGIVEN · 1 year ago
Marketing Director
Dallas, TX
Full-time
Onsite
Lead/Staff, Director/Executive
5+ years expLitigiven is a pioneering technology company based in Texas, revolutionizing the legal industry with advanced AI solutions. The Marketing Director will be responsible for developing and implementing marketing strategies to drive brand awareness and business growth, while managing the marketing function and leading a team to achieve departmental goals.
Artificial Intelligence (AI)FinanceLegal
Responsibilities
Develop and implement comprehensive marketing strategies that align with the company's overall goals and objectives
Drive initiatives to increase market share, customer acquisition, and revenue growth
Manage and oversee the marketing function, ensuring cohesive and integrated efforts across the team
Lead and mentor a team of 2-6 professionals in achieving departmental goals
Collaborate with the sales team to identify and pursue new business opportunities
Support the sales process through targeted marketing campaigns and lead generation activities
Establish and track key performance indicators (KPIs) to measure the success of marketing initiatives
Conduct market research and gather customer insights to inform product and marketing strategies
Analyze market trends, competitive landscape, and customer feedback to ensure the relevance and competitiveness of marketing activities
Manage and optimize the marketing budget, ensuring efficient use of resources and achieving the best return on investment
Use data-driven insights to monitor and evaluate the effectiveness of marketing activities and continuously optimize strategies
Work closely with cross-functional teams, including product development, sales, and customer support, to ensure consistency and coordination of marketing activities
Provide regular reports and updates on marketing activities and performance to senior management and stakeholders
Participate in the company's product design and development process, providing market and customer feedback to ensure products meet market demands
Qualification
Required
Bachelor's degree in Marketing, Business Administration, or a related field
5+ years of experience in marketing roles, with a proven track record of managing marketing functions
Strong B2C, B2B, and SaaS marketing background, with proficiency in marketing tools and CRM software
Strong project management skills and attention to detail
Excellent strategic thinking and analytical skills
Outstanding leadership and team management abilities
Exceptional communication and presentation skills
Proficiency in both digital and content marketing concepts, tools, and platforms
Entrepreneurial mindset, customer-centric approach, and a passion for driving growth in a dynamic environment
Preferred
MBA or advanced degree is a strong plus
Experience in a startup environment and the SaaS technology sector is highly preferred
Company
LITIGIVEN
Litigiven offers AI-powered litigation finance solutions to make legal funding accessible.
11-50 employees
Funding
Current Stage
Early StageRecent News
2025-05-06
Company data provided by crunchbase