Orca Bio · 7 hours ago
Market Development Lead - West
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Responsibilities
Design and execute KOL engagement strategy, including relationship development, message alignment and evaluation, scientific and product feedback, and targeted marketing initiatives
Assume HCP-facing responsibility for the Marketing team in influencing KOL understanding of unmet need in alloHSCT, obtain and synthesize messaging feedback, and implement positioning and messaging adjustments
Manage Commercial KOL engagement planning and execution at major congresses
Identify KOL champions and lead KOL-specific scientific education and clinical alignment
Complete pre-onboarding, multi-domain profiling of select COEs
Lead internal onboarding process at priority COEs to facilitate transition from profiling to Commercial onboarding workstreams
Act as external point of contact for Commercial onboarding of select COEs, including leading the negotiation and execution of Commercial trade agreements
Identification, recruitment, and coaching of KOL speakers
Vendor selection and management
Content creation and PRC approval
Bureau management and program execution
Leverage KOL insights to inform Brand strategy, positioning, and messaging during the Brand Building process
Regional congress strategy and execution, KOL engagement, exhibit staffing, strategic sponsorship management, Brand Plan insight and support, advisory board content and execution
Management of regional marketing budget
Integration and strategic planning with regional cross-functional team, including Market Access, Medical Affairs, and Commercial Operations
Interaction with all levels of the Sales Force to ensure effective communication, alignment, prioritization and implementation of Brand tactics
Comply with all laws, regulations and policies that govern the conduct of Orca Bio activities
Qualification
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Required
Extensive experience in hematology/oncology and/or bone marrow transplant sales or marketing; including field-based marketing experience
Leukemia and/or bone marrow transplant clinical fluency
Academic center account experience
Launch experience
Demonstrated ability to work cross functionally with other teams
10+ years of related experience with a BA/BS degree in a related discipline; advanced degree preferred (MA/MBA/PharmD)
Preferred
Experience working in-house at a small biotechnology company
Experience at a company progressing from clinical stage through commercialization
Cell therapy experience in immune-oncology
Company
Orca Bio
Orca Bio is a clinical-stage cell therapy company dedicated to delivering curative medicine to patients.
Funding
Current Stage
Late StageTotal Funding
$192MKey Investors
Lightspeed Venture Partners
2020-06-17Series D· $192M
2018-05-17Series C· undefined
2016-05-01Pre Seed· undefined
Recent News
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