Crunchbase · 2 days ago

Demand Generation Manager

United States

Full-time

Remote

Mid Level

$116K/yr - $137K/yr

3+ years exp

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Comp. & Benefits

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Responsibilities

Design, build, and manage multi-channel marketing campaigns (web, chat, email, webinars, and more) aimed at generating high-quality leads from Enterprise sized accounts.

Develop and implement lead nurturing workflows to guide prospects through the buyer’s journey, using marketing automation platforms to scale personalized outreach.

Partner with Paid Media team to build lead gen campaigns across Google Ads and Linkedin, ensuring effective targeting and messaging that drives quality leads and positive ROAS.

Collaborate with the content team to align marketing assets (whitepapers, case studies, webinars) with demand generation strategies and campaign objectives.

Work directly with partners to build and execute joint-marketing plans, utilizing campaigns and events to drive pipeline with new and existing customers

Partner with Event Marketing Manager to build lead generation opportunities at in person and virtual events. Help track and hit ROI goals by ensuring event leads convert into qualified opportunities.

Assist in tracking key performance metrics (such as conversion rates, pipeline, and MQLs), and create reports to share with the broader marketing team to help optimize campaigns.

Build multi-channel ABM campaigns that drive awareness, engagement, and pipeline among priority accounts. Help our business development team define target account lists.

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Marketing Automation ToolsLead GenerationData AnalysisA/B TestingCRM SystemsABM ToolsGoogle AdsLinkedInContent StrategyEvent MarketingGoogle Office SuiteSaaS ExperienceStartup ExperienceCollaboration Skills

Required

Proven experience with A/B testing, lead scoring, and segmentation and experimentation methodologies.

Proficiency in marketing automation tools (e.g., HubSpot, Marketo) and CRM systems (e.g., Salesforce).

Experience working with chat (e.g, Drift, Qualified) and ABM tools (e.g, Demandbase, 6sense).

Excellent cross team collaboration skills. Have partnered with business development, sales, and RevOps teams in the past.

Excellent communication and collaboration skills.

Proficient with Google Office Suite and other marketing software tools.

Prolonged periods of sitting at a desk and working on a computer.

Preferred

Bachelors degree in Marketing, Business, or a related field preferred

3+ years of experience driving enterprise pipeline at a high-growth B2B company. Preferred experience scaling demand for prospects within the following industries: financial services, investment firms, market research or app development.

SaaS and/or startup experience is highly desirable.