Parexel · 8 hours ago
Sr Social Media Strategist
United States
Full-time
Remote
Senior Level
5+ years exp
Maximize your interview chancesPharmaceutical Manufacturing
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Responsibilities
Plans and develops social media strategies for Marketing, ensuring the alignment of key stakeholders from marketing and Corporate Communications
Contributes relevant marketing content to support the employee advocacy program, which further encourages employee engagement in social media across the company.
Designs Marketing social programs that ensure brand stewardship, consistency of voice, and appropriate compliance.
Manages Marketing’s social presence by conducting social listening and collaborating with experts to identify relevant conversations and comments for response and brand engagement.
Monitors effectiveness measurements of Marketing social posts and stays ahead of best practices. Makes recommendations to drive continuous improvement.
Creates content and manages editorial calendar to ensure continuous and optimized brand presence on social media.
Works closely with Corporate Communications and agency partners to support seamless scheduling and planning of the social media editorial calendar.
Drives weekly LinkedIn Newsletter, managing thought leadership content flow with the services marketing team.
Writes and creates compelling, on-brand content for identified target audiences.
Leverages an appropriate mix of post types to ensure strong engagement.
Identifies opportunities to leverage content from other channels, including video, podcasts, thought leadership, blogs, and more.
Monitors and measures Marketing’s social media presence and performance across relevant sites and platforms.
Manages and drives paid social campaigns to support omnichannel campaign plans for the marketing team.
Provides guidance and advice to regional marketing teams executing localized marketing social media, including WeChat in China.
Qualification
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Required
Plans and develops social media strategies for Marketing, ensuring the alignment of key stakeholders from marketing and Corporate Communications
Contributes relevant marketing content to support the employee advocacy program, which further encourages employee engagement in social media across the company.
Designs Marketing social programs that ensure brand stewardship, consistency of voice, and appropriate compliance.
Manages Marketing’s social presence by conducting social listening and collaborating with experts to identify relevant conversations and comments for response and brand engagement.
Monitors effectiveness measurements of Marketing social posts and stays ahead of best practices. Makes recommendations to drive continuous improvement.
Creates content and manages editorial calendar to ensure continuous and optimized brand presence on social media.
Works closely with Corporate Communications and agency partners to support seamless scheduling and planning of the social media editorial calendar.
Drives weekly LinkedIn Newsletter, managing thought leadership content flow with the services marketing team.
Writes and creates compelling, on-brand content for identified target audiences.
Leverages an appropriate mix of post types to ensure strong engagement.
Identifies opportunities to leverage content from other channels, including video, podcasts, thought leadership, blogs, and more.
Monitors and measures Marketing’s social media presence and performance across relevant sites and platforms.
Manages and drives paid social campaigns to support omnichannel campaign plans for the marketing team.
Provides guidance and advice to regional marketing teams executing localized marketing social media, including WeChat in China.
Top-notch social media design skills and expert use of Canva and Adobe Creative Suite
In-depth understanding of social media platforms
Significant experience building social media programs in LinkedIn
Excellent project management skills
Strong written communication skills with applied best practices for social media writing style
Strong presentation skills
Ability to think strategically and work in a collaborative team environment
Proven ability to manage multiple projects simultaneously
High level of attention to detail and organizational skills
Thrives in a fast-paced, progressive, and dynamic environment
Manages work to established deadlines
Minimum of 5 years of social media management experience in a corporate or agency setting
B2B social media experience
Travel up to 20% based on project needs, including domestic and international.
Preferred
Experience in CRO/life sciences industry is an advantage
Bachelor’s Degree in Journalism, Communications/Strategic Communications, marketing or English preferred
Company
Parexel
Parexel is among the world’s largest clinical research organizations (CROs), providing the full range of Phase I to IV clinical development services to help life-saving treatments reach patients faster.
10,001+ employees
Funding
Current Stage
Late StageLeadership Team
Amy France
SVP, CFO - Consulting & Commercial
C
Carlos Daniel Garcia
VP Chief Financial Officer - Medical Scientific Services Business Unit
Recent News
2024-04-27
2024-04-07
Company data provided by crunchbase
