West Shore Home · 5 hours ago
Digital Marketing Director (Website)
Mechanicsburg, PA
Full-time
Onsite
Director/Executive
$175K/yr - $225K/yr
7+ years exp
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Hiring Manager
Robina M.
Insider Connection @West Shore Home
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Responsibilities
Develop and execute a comprehensive website strategy aligned with WSH's brand identity and consumer needs.
Oversee design, functionality, and content to optimize user experience, drive engagement, and increase conversion.
Collaborate cross-functionally to integrate consumer insights, market trends, and business goals into the site strategy.
Develop standard reporting to track website performance across company, product, and local branches pages.
Provide weekly and monthly reporting on the performance of the website and key landing pages.
Qualification
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Required
Bachelor’s degree, preferably in business or marketing.
Prior experience of 7 years managing website UX and strategy for B2C lead generation campaigns.
Prior experience of 5 years managing teams accountable for executing B2C website, UX, conversion and SEO efforts.
Strong understanding of web development principles and experience working collaboratively with development teams.
Experience in data-driven decision-making and proficiency in web analytics tools (e.g., Google Analytics, Adobe Analytics).
Expertise in SEO best practices, keyword research, and SEO tools (e.g., SEMrush, Moz).
Benefits
Multiple health insurance options (medical, dental, vision, accident, life, critical illness, and short- and long-term disability)
401K retirement plan with company match
Paid holidays and paid time off (PTO)
Continued training & leadership development opportunities
Unlimited professional and personal growth potential
Company
West Shore Home
West Shore Home is a construction firm dealing in home improvement services.
1,001-5,000 employees
Funding
Current Stage
Late StageLeadership Team
Kedar Revankar
Chief Operating Officer
Alpesh Patel
CMO
Recent News
Central Penn Business Journal
2024-05-21
Central Penn Business Journal
2024-05-21
2024-04-19
Company data provided by crunchbase
