TaxAct · 1 day ago

Email Marketing Manager - B2C

United States

Full-time

Remote

Mid, Senior Level

5+ years exp

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Hiring Manager

Tareyl Stewart

Insider Connection @TaxAct

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Responsibilities

Responsible for the overall ideation and creation of email marketing campaigns for both our TaxAct consumer and small business products.

Develop email campaigns aligning with strategies and manage the overall intake process.

Establish a monthly creative brief and manage a monthly email calendar.

Determine the audience strategy for each email campaign and work with the data team to obtain the desired audience.

Partner with the creative team for email design including copy, tone, and imagery.

Analyze and report on email performance.

Partner with key business stakeholders on email marketing campaigns in terms of strategies, priorities, and content.

Support and work towards building new lifecycle journeys with the CRM Operations and CRM data team.

Partner with CRM Ops team to integrate A/B test and learn campaigns.

Seek opportunities to optimize the email marketing campaigns.

Stay updated on email best practices.

Collaborate with cross-functional teams for aligned campaign objectives.

Assist and manage additional email strategy projects as needed.

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Email marketingCRM strategiesDigital marketingData-driven marketingEmail concept creationEmail performance analysisB2C marketingSmall Business marketingSalesforce Marketing CloudCAN-SPAM complianceCustomer data privacyProject management