PRIME · 11 hours ago

Director, Digital Marketing

United States

Full-time

Remote

Director/Executive

7+ years exp

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Responsibilities

Develop and implement a comprehensive consumer experience and paid media strategy across the digital landscape, ensuring alignment with broader business objectives.

Drive the integration of digital marketing efforts into overall ecommerce strategies, focusing on growth and incremental consumption.

Lead the creation and execution of innovative digital marketing campaigns that resonate with our target audience and deliver measurable results.

Oversee and guide the consumer experience, retail media, and digital advertising teams to deliver best-in-class performance marketing execution.

Foster a culture of innovation, excellence, and continuous improvement within the team, supporting professional growth and alignment with company values.

Collaborate with cross-functional teams to ensure a cohesive and unified approach to digital marketing initiatives.

Work closely with ecommerce account teams to refine and optimize strategies aimed at driving online growth and enhancing the consumer experience.

Leverage data and insights to continually refine digital marketing strategies, ensuring they remain effective and aligned with business goals.

Partner with other departments to ensure seamless execution and optimization of digital marketing initiatives across all touchpoints.

Establish and maintain strong relationships with digital advertising platforms and retailer media networks, driving strategic collaboration and thought leadership.

Lead joint business planning with key media partners, identifying opportunities for growth and innovation.

Represent the company as a strategic partner in media network and advertising engagements, driving value for both the company and its partners.

Develop and implement robust KPI tracking and reporting frameworks to measure the effectiveness of digital marketing efforts.

Regularly review performance metrics, providing actionable insights and recommendations for continuous improvement.

Ensure that all digital marketing initiatives are data-driven and aligned with overall business objectives.

Qualification

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Digital MarketingPerformance MarketingDigital AdvertisingRetail MediaKPI TrackingPerformance AnalysisTeam ManagementRelationship BuildingStrategic Thinking