National Debt Relief, LLC · 12 hours ago
Senior Paid Media Strategist
United States
Full-time
Remote
Mid, Senior Level
$98K/yr - $118K/yr
5+ years exp
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Responsibilities
YouTube Ads Channel Ownership
Take full responsibility for the YouTube advertising channel, from hands-on in-platform optimization to strategic planning and execution.
Develop and manage a comprehensive testing roadmap to drive channel growth and performance.
Offline Conversion Tracking & Analytics - Manage Google Ads offline conversion tracking, addressing the unique challenges associated with YouTube.
Understanding of how Marketing Mix Modeling (MMM) and/or Multi-Touch Attribution (MTA) can be leveraged to optimize YouTube ads beyond direct attribution.
Work with Finance to leverage incrementality testing methods to optimize campaign effectiveness.
Cross-Functional Collaboration
Work closely with website CRO and Sales teams to monitor and optimize the full funnel.
Collaborate with internal and external creative resources to develop direct-response focused ads that drive performance.
Competitive Research & Strategy Development
Conduct thorough competitive analysis to understand industry trends and strategies on YouTube.
Inform and adapt our approach to stay ahead in the market, driving strategic initiatives.
Analytics and Reporting
Utilize Salesforce and Looker to track performance metrics, generate insights, and report on campaign effectiveness.
Provide regular updates and recommendations to senior management.
Candidates with experience communicating results to senior leadership teams are strongly preferred.
Qualification
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Required
Bachelor’s degree in Marketing, Business, Data Science, Statistics, or a related field required.
Minimum of 5 years of hands-on experience in YouTube advertising, focusing on direct response and lead generation in industries with long offline sales cycles (ideally in the Financial services industry)
Must have experience working with large YouTube ads accounts that spend over $1MM/month on paid media.
Deep understanding of YouTube advertising tools, strategies, and best practices.
Proficient in tactical in-platform implementation and optimization
Proven track record of owning and scaling a YouTube Ads program
Candidates must have a very strong analytical background; including the ability to interpret complex data and translate it into actionable strategies
Understanding of Google Ads offline conversion tracking, MMM, MTA, and incrementality testing methodologies.
Ability to develop high-level strategies while executing tactical plans
Excellent interpersonal skills to work effectively with cross-functional teams, including CRO, Sales, and creative resources
Skilled in conducting competitive research to inform and drive strategy
Computer competency, including the use of a keyboard and ability to look at a computer screen for extended periods of time.
Prioritize multiple tasks and projects simultaneously.
Exceptional written and verbal communication skills.
Punctuality expected, ready to report to work on a consistent basis.
Attain and maintain high performance expectations on a monthly basis.
Work in a fast-paced, high-volume setting.
Use and navigate multiple computer systems with exceptional multi-tasking skills.
Remain calm and professional during difficult discussions.
Take constructive feedback.
Available for full-time position, overtime eligible if classified non-exempt.
Preferred
Certification in Google/YouTube Ads is preferred.
Candidates who have experience working both in-house and at agencies are preferred.
Familiarity with Salesforce, Looker, WordPress, SEMRush and tools like Surfer and Webflow is preferred.
Experience communicating results to senior leadership teams is strongly preferred.
Experience communicating marketing strategy and results to senior leadership teams is preferred.
Benefits
Generous Medical, Dental, and Vision Benefits
401(k) with Company Match
Paid Holidays, Volunteer Time Off, Sick Days, and Vacation
12 weeks Paid Parental Leave
Pre-tax Transit Benefits
No-Cost Life Insurance Benefits
Voluntary Benefits Options
ASPCA Pet Health Insurance Discount
Company
National Debt Relief, LLC
National Debt Relief, a certified Great Place to Work®, was founded in 2009 with the goal of helping an expanding number of consumers deal with overwhelming debt.
1001-5000 employees
Funding
Current Stage
Late StageLeadership Team
A
Alex Kleyner
Chief Executive Officer and Co-Founder
D
Daniel Tilipman
Co-Founder and Executive Board Member
Recent News
2024-11-08
Company data provided by crunchbase
