42 applicants

Company

IPG Mediabrands · 2 days ago

Director, MarTech/AdTech Solutions

Remote, Remote, United States

Full-time

Remote

Lead/Staff, Director/Executive

$145K/yr - $155K/yr

5+ years exp

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Responsibilities

Maintain knowledge of relevant AdTech and MarTech developments, case studies, data, tools and industry news to ensure team members and clients are up to date on the latest privacy (updates, developments from data and tech partners, changes to data collection methodologies, data depreciation, changes to walled garden policies

In partnership with client Integrated Media Capabilities Lead, represent client in Global Martech/AdTech workstreams, such as, but not limited to:

Work back with different client teams to align on priorities, next steps, and implications that need to be addressed.

Spearhead Client Onboarding process from Martech and AdTech perspective

Evaluate technology partners (data partners, platforms and tool RFIs)

Compile rate cards across partners when needed

Leverage IPG audience assets and tools. Develop new opportunities across partners and platforms

Oversee client’s AdTech / Martech ticket intake system, working back with Nike Territory Program Managers and Nike engineering teams to ensure requests are being flagged and completed in a timely manner. Provide weekly status updates to the client

Funnelling the ticket to the appropriate teams within Nike for review and solve

Keeping the Territories updated with the status of their tickets

Ensuring the Nike teams are progressing with solutions

Closing the Airtable tickets

Support day-to-day platform requests & troubleshooting from client’s local markets for access and management of Segment, Singular, GMP, Feedonomics, Adobe (Analytics and Experience platforms), etc.

Partner with Media Operations team on the development, rollout, onboarding and training of a media consolidation tool (for budgeting, flowcharting etc,)

Partner with Analytics team to manage timelines and progress data foundations workstreams that intersect with any AdTech/MarTech workstreams

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Audience developmentData-driven marketingDigital marketingData landscape understandingRetail experienceE-commerce experienceDigital marketing technologiesDSPDMPCDPAd ServerAd VerificationSite Analytics1st party data2nd party data3rd party dataMedia consolidation toolsClient managementTeam managementDelegation skillsPC proficiencyMicrosoft OfficeTime-management skillsProblem-solving abilityProject management

Required

Bachelor’s degree in related field or equivalent work experience

Experience working with retail or e-commerce clients

5-10 years of experience in audience development, data driven marketing and/or digital marketing

Have a strong knowledge of digital marketing technologies, including DSP, DMP, CDP, Ad Server, Ad Verification and Site Analytics

Understanding of data landscape and utilization (1st party, 2nd/3rd party)

Understanding of media consolidation tools, inclusive of their buildout/rollout

3-5 years of experience in managing clients and teams

Ability to delegate and oversee direct reports

Excellent written, verbal communication and presentation skills

Strong time-management and organizational skills

Required proficiency and solid working knowledge of Microsoft Office (MS Word, Excel, PowerPoint, etc.) and Keynote – proficiency in Airtable is a plus

Proven problem-solving ability

Ability to work successfully on a Global team, handling multiple projects and meeting tight deadlines under pressure with varying hours (Territories span across LATAM & APAC) – some evening hours may be required.

Ideal candidate will be Portland-based (ability to work from client offices)