American Heart Association · 1 day ago

National Development Lead, Impact Campaigns

Dallas, TX

Full-time

Remote

Senior Level, Lead/Staff

$120K/yr - $130K/yr

9+ years exp

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Comp. & Benefits

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Responsibilities

Ensure consistent execution of best practice strategies to reduce variance of performance across markets and regions, with a focus on year-round campaign efforts.

Provide excellent campaign analysis that uses lead indicators and data to drive performance. Analyze the performance and analytics of all nominee websites and social content to inform future direction.

Evolve the campaign to ensure scalability and consistency to drive internal and external stakeholders - including sharing real-time reporting to drive internal activity, rolling out just-in-time trainings and reporting to ensure campaigns are on timeline and set up to produce their best results.

Develop and lead training of the peer-to-peer campaigns for nominees, team members, and association staff (thinking through senior leadership to the director-level) including national training bootcamps, bi-weekly training and regional trainings.

Create the best-in-class nominee and team member experience.

Work with national team to determine, create and execute any national external events that train, convene, promote or celebrate the peer-to-peer programs.

Determine and refine the local and national incentives for our nominees, should be campaign specific.

Continued product and campaign development including updated and new tools for nominees and marketing assets for campaign promotion and recruitment. Partnering with marketing on digital and creative design for all people of impact campaigns and materials including imagery for the campaign, new case studies, promotional videos for the campaigns, materials for staff to use with nominees, social posts for all platforms (Facebook, Twitter, Tik Tok, IG, YouTube), assets to feature nominees at core events, etc.

Monitor and analyze external and internal trends and data in collaboration with the Center for Development Operations to develop benchmarks, standard methodologies, priorities and focus areas.

Work directly with region consultants and markets to provide direct consultation and training including 'in the field' training to model effective meetings.

Qualification

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Campaign ManagementCorporate GivingPeer-to-Peer FundraisingVolunteer LeadershipProject PlanningCampaign OversightCoaching Internal LeadershipData AnalysisDynamic Environment AdaptabilityTraining DevelopmentEvent PlanningResource DevelopmentStrategic DevelopmentSocial Media Proficiency