200+ applicants

Company

Omnidian · 1 day ago

Senior Lead Generation Manager

United States

Full-time

Remote

Senior Level

$109K/yr - $147K/yr

5+ years exp

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EnergyInternet of Things

Growth Opportunities

Hiring Manager

Amanda Swahn

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Responsibilities

Develop and execute a comprehensive lead generation strategy that aligns with Omnidian's business goals, focusing on enterprise and mid-market customers.

Lead the creation and execution of integrated marketing campaigns that engage target audiences through digital, offline, and event marketing.

Design and implement Account-Based Marketing (ABM) initiatives to identify, engage, and nurture high-value accounts, using tailored content and targeted tactics to drive conversions.

Create robust lead generation frameworks to attract, engage, and convert prospects.

Develop and deploy omni-channel campaigns that set new standards for creativity and effectiveness in the industry.

Use marketing automation and CRM tools skillfully to build a sustainable lead ecosystem.

Analyze market trends and use insights to drive Omnidian’s market presence.

Implement lead nurturing strategies to help shorten sales cycles and support revenue goals.

Optimize conversion tactics to turn each interaction into a potential customer win.

Build cross-team connections and drive alignment across the sales funnel to ensure collaborative wins that support business goals.

Collaborate with product marketing and BI to turn raw data into meaningful stories that resonate with different audiences and support their journey through the sales funnel.

Work closely with the content team to create messages that inspire action, always keeping SEO and best practices in mind.

Help champion demand generation content that educates the market and positions Omnidian as a leader in renewable energy.

Establish key metrics to evaluate the success of lead generation efforts, and build meaningful and detailed reports.

Analyze campaign results and adjust strategies based on data-driven insights.

Manage the lead generation budget, making sure resources are used effectively across marketing channels.

Work closely with sales, product marketing, and customer success teams to make sure everyone is aligned on messaging, lead qualification, and nurturing processes.

Conduct prospect research to ensure we’re targeting the entire space within our ideal client profiles.

Accurately forecast growth and conversion rates, collaborating with marketing and sales leadership.

Improve engagement and conversion metrics across the marketing funnel, optimizing social media, digital advertising & paid media, and email.

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

B2B lead generationIntegrated marketing campaignsCRM systemsMarketing automation toolsAccount-Based Marketing (ABM)Data analysisSalesforceLinkedIn advertisingMeta advertisingGoogle adsEmail campaignsEvent sponsorshipsEmail lead nurtureData dashboardsAdobe design

Required

5-8 years of relevant experience in B2B lead generation, ideally in renewable energy or tech

Proven success in creating and executing integrated marketing campaigns that drive leads and grow revenue while adhering to budgets and meeting desired outcomes

Strong ability to draw insights from data and make informed decisions

Experienced with CRM systems and marketing automation tools, leveraging them to influence the market; Salesforce experience required

Breadth of expertise across B2B lead generation strategies, including LinkedIn & Meta advertising, Google ads, email campaigns, event sponsorships, and ABM

Excellent verbal and written communication skills, with the ability to explain complex ideas clearly and persuasively

Desire to be recognized as a leader in your space, with aspirations for future leadership and management