PERSUIT® · 6 hours ago
Content Marketing Manager
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Information TechnologySaaS
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Responsibilities
Create compelling educational and sales content to educate the market on a creative new approach and technology in the LegalTech space
Leverage our unique position in the market to enable our existing clients
Attract new clients through education across multiple channels
Writing blogs, case studies, white papers, and various forms of content to support global campaigns
Drafting and editing content for our internal thought leaders, including organic social media and newsletter content
Managing the content calendar
Publishing content to our website and optimizing for SEO
Scripting content for events and webinars and repurposing this content in other mediums and channels
Copywriting for the PERSUIT website, including copy for the home page and all supporting pages and landing pages
Copywriting for paid media and advertising
Copywriting for event descriptions, webinar invitations, email campaigns, and any other written marketing content needed by the team
Oversight of the Innovative Legal Leadership podcast, including coordination with Sales and CS in securing guests, managing podcast production, and promoting the podcast through social and other channels
Maintaining brand continuity across our departments
Coordinating with team members to schedule email sends and social media posts
Building and maintaining relationships with content distribution partners
Collaborating across departments and using data to drive results across our four marketing initiatives
Qualification
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Required
5+ years of relevant experience in B2B SaaS
A strong writing portfolio demonstrating your experience creating both educational content and sales copywriting (We want to see your work on blog posts, web copy, email copy, ad copy, webinar descriptions, and similar writing projects)
Ability to create 'publish-ready' content and copywriting
Ability to deliver work on time
Ability to take ownership of projects and innovate how you deliver value
You're comfortable working in a fast-paced, high-energy environment
Preferred
2+ years in the legal industry
2+ years in enterprise SaaS marketing and copywriting
Knowledge of the legal pricing, law firm RFP process, and/or corporate legal departments
Podcast management experience
Experience working with subject matter experts and C-level executives (Example: Emailing a C-level executive to set up a podcast interview)
Being located in the New York area and available to work from our office 2-3 days a week is a plus
Benefits
Generous Time-off
Paid Holidays
Health Benefits
401k Plan
Wellness Allowance
Work from Anywhere Perk
Learning Allowance
Employer Charity Match Program
Company
PERSUIT®
PERSUIT is an outside counsel management platform that enables client organizations to scope and receive competitive and easy to compare proposals from their law firms of choice.