200+ applicants

Company

Common Trust · 2 days ago

Growth Marketing Manager

United States

Full-time

Remote

Mid Level

$120K/yr - $130K/yr

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Hiring Manager

Ashley Blevins, MHRM

Insider Connection @Common Trust

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Responsibilities

Own Funnels and Growth Marketing Initiatives

Develop and execute digital-first growth and nurture strategies

Lead the setup, management, and optimization of marketing funnels both on your own and by leading contractors

Building landing pages, writing marketing copy, email marketing, landing pages, website optimization, etc.

Build product marketing tools like calculators, quizzes and LLM-powered mini-applications to generate more leads and improve lead quality

Scale and manage ad spend across multiple channels while maintaining efficiency

Build and manage portfolios of digital-first experiments for lead generation and revenue growth

Work with team and contractors to build and execute strategies for improving SEO

Manage expert contractors to achieve all the above so your time is super high leverage

Develop and improve our website, traffic conversion approaches, sales automation and metrics stack

Manage our web properties and own continuous improvement of web presence to lead to more leads generated and booked calls

Build systems to oversee and enhance attribution models and reporting

Work closely with product and sales teams on strategies to improve funnel metrics, including automations, content, and more

Build systems for sourcing good leads for our outbound sales team efforts

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Digital Growth StrategiesMarketing FunnelsSEOData-Driven Decision MakingB2B MarketingMarketing AutomationBasic CodingProject ManagementHubspotZapierGoogle SuiteSlackWebflowUnbounceApollo.ioLinkedin Sales NavigatorFacebook Ads ManagerGoogle Ads ManagerFrontier LLMsRetool

Required

Proven experience leading execution of digital growth strategies at a similar stage company (early stage / series A)

Proven experience working in a remote-first company

Demonstrated upward trajectory in previous roles (multiple promotions)

Expertise in current digital marketing best practices, including server-side tracking, attribution and running multiple digital channels

Experience in B2B industries, marketing and/or selling to business owners

Basic coding knowledge and experience

Strong analytical and data-driven decision-making skills

Excellent project management and communication abilities

Ability to learn and adapt to our editorial voice quickly

Experience guiding both technical and non-technical decisions

Experience with our specific stack of tools including hubspot, zapier, slack, google suite, LLMs

Preferred

Google suite - emphasis on advanced use of google sheets (ie building dashboards, automations, etc.)

Slack

Hubspot

Zapier

Webflow

Unbounce (and/or other landing page platforms)

Apollo.io (and/or other lead sourcing platforms)

Linkedin Sales Navigator

Linkedin Ads Manager

Facebook Ads Manager

Youtube Ads Manager

Google Ads Manager

Frontier LLMs (ie. ChatGPT and Claude)

Basic coding (ie. python, google script) - doesn’t matter what you specifically know as long as you have some experience with coding / web development and can comfortably guide an LLM to make things.

Retool