Origin · 3 days ago

Director Growth Marketing

United States

Full-time

Remote

Director/Executive

7+ years exp

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Employee BenefitsFinance

Growth Opportunities

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Responsibilities

Build Origin’s performance marketing and media framework - inclusive of channel plan, budget and investment framework

Manage performance marketing campaigns to drive acquisition across DTC and B2B - with a heavier focus on meta and paid search

Define core KPIs and work closely with DS and engineering on developing our martech stack and reporting

Identify target customer segments and develop unique channel strategies to drive adoption across our offerings

Drive marketing positioning insights through paid messaging & creative tests

Create marketing attribution funnels from scratch to measure return on investment, customer value, retention, and other value metrics

Manage B2B and DTC performance marketing agencies

Qualification

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Performance MarketingB2B SaaS ExperienceD2C Brand ExperienceMarketing AutomationData-Driven Decision MakingEmail MarketingPush NotificationsSMS MarketingIn-App MessagingCustomer SegmentationAcquisition Demand GenerationTechnical Degree

Required

7+ years of product Growth Marketing experience for a B2B SaaS organization and/or D2C brand

Leads a culture of experimentation, learning, and a growth mindset.

Results-focused and data-driven, using qualitative and quantitative insights to inform decision-making and prioritize roadmaps.

Deep understanding of the market, applied technologies, and domain expertise in email, push notifications, SMS, and in-app messaging

Comfortable with all aspects of Marketing Automation

Deep understanding of how technology can drive growth and retention.

The ideal candidate will have experience either working with data-driven solutions targeting marketing and product buyers: executives, managers, and users.