Community Brands · 3 days ago

Retention Marketing Manager -VenturEd Solutions

Minneapolis, MN

Full-time

Remote

Mid, Senior Level

6+ years exp

Maximize your interview chances

Cloud InfrastructureInformation Technology

No H1B

Insider Connection @Community Brands

Discover valuable connections within the company who might provide insights and potential referrals.
Get 3x more responses when you reach out via email instead of LinkedIn.

Responsibilities

You will be a key contributor to the full-funnel B2B SaaS marketing organization that spans purchase, renewal, and upsell/cross sell opportunities.

Partnering with the Marketing Team, Products, Operations and the rest of the VentiurEd Soltutions organization as needed, you will:

Help develop promotional plans, optimize retention strategies, and provide regular and insightful analysis of all retention activities.

Leverage customer insights, competitive understanding, and analytics data to unlock growth opportunities, to drive key business outcomes across the customer journey and deliver personalized, relevant, and impactful communications across our retention marketing channels, leveraging data and customer insights.

Identify relevant customer segments and personalize messaging for each, delivering the right message at the right time.

Building presentations to effectively communicate results, insights, and recommendations

Create and maintain retention reports and dashboards, tracking key metrics and flagging any trends or performance issues to stakeholders, work cross functionally on revenue planning, forecasting, and demand planning.

Serve as subject matter expert on all retention analytics; you may evaluate and vet new technologies to complement or replace tools in the current tech stack.

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Retention MarketingB2B SaaS MarketingCRM CampaignsData AnalyticsCustomer InsightsHubSpotSalesforceA/B TestingProject ManagementStrategic Thinking

Required

A bachelor’s degree in marketing, Communications, or related discipline or 6+ years of professional marketing experience in a retention and churn prevention or lifecycle.

Strong understanding of the CRM landscape and experience in leading CRM campaigns, to drive customer engagement and lifetime value.

Passion for analyzing and interpreting key customer and behavioral data to reveal insights and formulate hypotheses that will improve the customer experience and drive business outcomes.

Experience in and passion for strategic thinking and tactical execution.

Strong interpersonal skills, detail oriented and able to coordinate/manage multiple tasks simultaneously.

Familiar with project management activities and tools like Monday.com.

Deep experience in HubSpot to set up and launch campaigns.

Deep experience in using Salesforce.

Demonstrated mastery of testing and analytic principles and methodologies (e.g. A/B) from beginning to end.

Experience in using marketing technology solutions and analytical tools.