Eigen Labs · 2 days ago

Director of Product Marketing

United States

Full-time

Remote

Director/Executive

$250K/yr - $300K/yr

7+ years exp

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Responsibilities

Developing and executing go-to-market strategies that drive exponential growth in our ecosystem metrics (for example: addresses, operators, rewards, TVL)

Creating compelling narratives that simplify and differentiate our complex technologies for various audiences

Leading the charge on major product launches, working closely with engineering, product management, and sales teams to translate features into benefits

Continuously testing, proving, and optimizing the inputs—collateral, events, website, co-marketing initiatives—that fuel our product growth flywheel

Analyzing market trends and competitor activities to inform our product positioning and marketing strategies

Owning the company-wide release calendar, making sure the marketing process is transparent and well-understood across the organization

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Product MarketingBlockchain TechnologyData-Driven MarketingMarket AnalysisGo-To-Market StrategyCross-Functional CollaborationEmerging Trends in DeFi

Required

7+ years of product marketing experience, with at least 3 years focusing on developer-facing products

Proven track record of leading and scaling product marketing functions in fast-paced, rapidly growing startups, preferably within Series A to C funding stages

Experience in collaborating cross-functionally with engineering, product management, and sales teams to align marketing strategies with business objectives and drive project completion

Foundational understanding of blockchain technology, the crypto ecosystem, especially Ethereum and other PoS networks, and emerging trends in decentralized finance and web3

Demonstrated ability to create and execute data-driven marketing strategies, leveraging analytics to inform decision-making, optimize campaigns, and measure success against key metrics

Bachelor’s degree in Marketing, Business, or a related field; advanced degree (MBA or equivalent) is a plus

Preferred

Experience in leading product marketing initiatives within the Web3 or blockchain space, with a deep personal passion for the crypto ecosystem, including active use of exchanges, dApps, and DeFi platforms

Strong leadership and mentoring skills, with a history of building and managing high-performing marketing teams in a startup environment

Exceptional storytelling and communication skills, with the ability to translate complex technical concepts into compelling marketing messages that resonate with diverse audiences

Experience in influencing product strategy and go-to-market plans at a senior leadership level, driving growth and market adoption