Honor · 4 days ago

Senior Marketing Data Analyst

United States

Full-time

Remote

Entry, Mid Level

$133K/yr - $145K/yr

2+ years exp

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Responsibilities

Collect, analyze, and interpret data from various sources (e.g., website analytics, paid media, social media, television advertising, and customer feedback) to identify trends and opportunities.

Evaluate the effectiveness of marketing campaigns through metrics such as ROI, customer acquisition cost, and conversion rates. Provide actionable recommendations to improve performance.

Conduct thorough market research to understand industry trends, customer behavior, and competitive landscape. Create detailed reports to inform marketing strategies.

Develop and maintain regular reports and dashboards to track key performance indicators (KPIs) and present findings to stakeholders.

Assist in the management of the marketing budget, ensuring efficient allocation of resources based on data-driven insights.

Work closely with cross-functional teams, including product, data engineering/data platform, and finance to align marketing strategies with business objectives.

Utilize and manage marketing tools and platforms, such as Google Analytics, CRM systems, and marketing automation software.

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Data AnalysisLookerSQLGoogle AnalyticsPythonMarketing Automation SoftwareMarket ResearchCRM SystemsCompetitive AnalysisBudget Management

Required

Bachelor’s degree in Marketing, Business, Economics, Statistics, or a related field.

2+ years of experience in a marketing analyst role.

Proficiency in data analysis tools (e.g., Looker, SQL, dbt, Python, Google Analytics) and familiarity with marketing platforms (e.g., Google ads, Invoca, Meta Business manager, Innovid, DMP’s, DV360, SFMC, etc.).

Strong analytical and problem-solving skills with the ability to interpret complex data and provide actionable insights.

Excellent written and verbal communication skills, with the ability to present findings to non-technical stakeholders.

High level of accuracy and attention to detail, especially when dealing with data.

Ability to work collaboratively in a fast-paced, team-oriented environment.

Comfortable working in a dynamic environment with changing priorities.