200+ applicants

Company

Brilliant Earth · 1 day ago

Sr. Marketing Associate, Paid Media

United States

Full-time

Remote

Entry, Mid Level

2+ years exp

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Responsibilities

Develop, implement, and optimize comprehensive display advertising campaigns across multiple platforms, including Google Display Network, DPA advertisers, and DSPs.

Conduct thorough audience research and segmentation to ensure targeted reach and messaging, utilizing tools like customer personas and behavioral data to drive engagement.

Collaborate with creative teams to design compelling ad creatives, including banners, rich media, and video ads, ensuring alignment with brand guidelines and campaign goals.

Analyze campaign performance data to provide actionable insights and recommendations for continuous improvement. Monitor key metrics such as CTR, CPC, ROI, and conversion rates.

Implement A/B testing for ad creatives, targeting strategies, and landing pages to identify the most effective approaches and maximize campaign performance.

Manage budgets effectively, ensuring optimal allocation and spending efficiency across campaigns, and make data-informed decisions to reallocate funds as necessary.

Partner closely with cross-functional teams including Analytics, Creative, Site Marketing and Product Development to execute full-funnel campaigns in support of awareness, consideration, and purchase KPIs

Stay up-to-date with industry trends, emerging technologies, and best practices in display and programmatic advertising, sharing insights with the team to inform future strategies.

Programmatic display, video/CTV/OLV, audio/OOH, print and native channels.

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Display AdvertisingProgrammatic Digital MarketingCampaign OptimizationData AnalysisGoogle Display NetworkA/B TestingExcelPerformance MarketingGrowth MarketingCustomer AcquisitionPartner Relationship ManagementCriteoBI Tools

Required

2+ years’ experience in display, programmatic digital marketing, growth, or demand generation

Proficiency in digital advertising platforms (e.g., Google Display Network, Criteo, etc.) to manage day-to-day performance and campaign optimization

Results-oriented and data-driven mindset with a highly analytical view of A/B testing, optimizing customer acquisition costs, and analyzing campaign performance

Proven ability to successfully manage internal and external partner relationships

Proficient in Excel, experience with GA4 and BI tools (e.g., Tableau, Domo) are a plus

It’s All in the Details. When it comes to the customer experience, you know it’s the little things that count the most. You have a passion for process and a keen eye for detail in a fast-moving work environment.

Preferred

Previous experience in Performance / Growth Marketing at a DTC Brand or agency preferred

BA degree or equivalent, preferred

Interest in socially and environmentally responsible organizations and products

Benefits

Medical, dental, and vision insurance kick in on the first day of your 2nd month!

We know that saving for the future is important. That's why we offer a generous 401k match.

We know it’s important to recharge and relax.

100% employer-paid.

Pre-Tax Commuter Benefits.

Company-sponsored learning in leadership, professional skills, diversity & inclusion, and access to tuition reimbursement for role-specific trainings.

As an employee at Brilliant Earth, you’ll receive a generous discount on our jewelry.

We offer access to exclusive discounts on gym memberships and more, as well as an Employee Assistance Program for 24/7 access to counseling.

In addition to our giving back programs, our teams support local initiatives and spend time together by volunteering