200+ applicants

Company

LastPass · 1 day ago

Paid Social Media Manager

United States

Full-time

Remote

Mid Level

$74K/yr - $88K/yr

Maximize your interview chances

InternetMobile Apps

Insider Connection @LastPass

Discover valuable connections within the company who might provide insights and potential referrals.
Get 3x more responses when you reach out via email instead of LinkedIn.

Responsibilities

Strategically manage and optimize six-figure paid social media budgets across various platforms.

Including hands on keyboard, set-up, optimizations, daily management, weekly and monthly reporting

Understands performance metrics by channel, ad type and associated benchmarks by funnel metric to guide performance

Critical understanding of how to manage all paid social budgets and performance independently. This is not a role the manages an external agency or contractor. This is a doer role.

Develop and implement advanced social targeting and bidding algorithm techniques: drive low Customer Acquisition Cost (CAC) and high Return on Investment (ROI) for B2C and B2B trials and hand raisers at scale.

Including testing strategies against audiences including geo hold our and lift test

Forecast performance metrics by segment, audience, geography, and Cost Per Acquisition (CPA), CAC, ROI and LTV

Utilize data to guide decision-making and strategic planning to ensure return on ad spend investments

Forecast performance and identify opportunities for scaling campaigns while maintaining profitability.

Collaborate with creative teams to develop high-performing creative strategies.

Deep understanding of creative type and performance by channel and strategies

Including motion, video and UGC

CTA by ad type and performance metric

Execute and analyze creative testing strategies to identify the best-performing ads.

Lead the creation, testing, and optimization of ad creatives to maximize engagement and conversion rates.

Optimize paid landing pages to drive peak performance and improve conversion rates.

Implement advanced conversion rate optimization techniques for trial conversions.

Familiar with CRO tools and reporting to improve CVR

Develop and execute comprehensive paid media strategies to drive the growth of B2B Trials and Hand Raisers and drive acquisition across both B2B and B2C e-commerce in multiple digital channels.

Lead the media planning process, including audience targeting, channel selection, and budget allocation.

Stay updated on industry trends, best practices, and new technologies to continuously improve campaign performance and efficiency.

Provide regular reporting and analysis of campaign performance, highlighting key insights and recommendations for optimization.

Implement machine learning for automated bidding and LTV Key Responsibilities.

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Paid Social Media ManagementPPC Campaign ManagementSaaS ExperienceB2B Trial MotionAdvanced Targeting StrategiesData AnalysisCreative Strategy DevelopmentConversion Rate OptimizationDigital Advertising PlatformsFacebook AdsInstagram AdsLinkedIn AdsTikTok AdsPinterest AdsGoogle AnalyticsPredictive ModelingReal-Time BiddingExceptional Communication Skills

Required

Proven expertise and experience driving and managing paid media, Paid social media, PPC for a high-volume B2B trial motion.

Must have experience in both B2C e-commerce and B2B SaaS.

Advanced knowledge of third-party bidding tools predictive modeling and real-time bidding algorithm.

Experience in Paid Social, Pay Per Click and digital marketing, with a focus on paid media management.

Proven expertise in managing six-figure cross-channel budgets and delivering measurable results.

Strong understanding of digital advertising platforms, including Facebook Ads, Instagram Ads, LinkedIn Ads, TikTok ads, Pinterest Ads, Review site listing, Google Analytics etc.

Experience with SaaS (Software as a Service), PLG (Product-Led Growth), and e-commerce platforms.

Demonstrated ability to develop and execute strategic media plans that drive business growth.

Excellent analytical skills with the ability to interpret data, analyze trends, and draw actionable insights.

Exceptional communication and leadership skills, with the ability to inspire and motivate teams to achieve goals.

Detail-oriented with a passion for continuous learning and improvement in the digital marketing space.