LocaliQ | USA TODAY NETWORK · 18 hours ago
Client Success Manager, Local Network
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Responsibilities
Build rapport with client representatives, including digital and marketing staff members or often the business owner, through routine and scheduled interactions.
Develop and advise on marketing strategies by understanding client expectations, assessing feasibility and identifying marketing and advertising opportunities for our clients.
Lead creative development process in collaboration with sales and ad design resources to ensure messaging and advertising assets are optimized by platform and will achieve client marketing objectives.
Proactively manage relationships with key internal and external vendors (GIADC, Order Management, RL, Central Ad Ops, etc.) to ensure deliverables meet agreed upon specifications, deadlines and standards.
Monitor, evaluate, and leverage standard processes and resources to manage campaign performance and determine improvement opportunities.
Troubleshoot and resolve performance issues using best practices and support resources while creating new, innovative solutions to meet the changing needs of our clients.
Drive campaign ROI and leverage client relationships to assist the sales team in growing accounts.
Manage client expectations, communication and performance metrics.
Incorporate constantly evolving technologies and processes into the client solution delivery process.
Build and optimize Search Engine Marketing campaigns through the life of the account.
Qualification
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Required
Strong understanding of general marketing practices and proficiency in client relationship management.
Ability to leverage the portfolio of LocaliQ media service offerings.
Ability to effectively manage day-to-day campaign performance, assess campaign trends, facilitate client advertising performance discussions, and identify creative new advertising techniques to further our clients’ marketing needs.
Desire and ability to analyze data and interpret the data to the level that your audience understands.
Ability to quickly master business process, marketing and technology concepts.
Demonstrated expertise in customer relationship management.
Mastery of key technologies and systems to manage marketing campaigns.
Knowledge of ad management, billing and workflow management and analytics platforms.
Strong verbal and written communication skills.
Strong technical and analytical skills to assess and routinely lead improve marketing campaigns over their lifecycle.
Excellent listening skills.
Demonstrated expertise with USA Today Network marketing solutions, systems and processes.
Preferred
Bachelor’s Degree preferred (i.e. General Business, Communications, Economics, Finance, Marketing, Advertising or Public Relations).
2+ years hands-on experience managing online/digital advertising campaigns preferred and/or 3+ years customer service/account management experience
Company
LocaliQ | USA TODAY NETWORK
Seize your potential with LocaliQ, the marketing growth platform that helps businesses find, convert, and keep new customers.
Funding
Current Stage
Late StageLeadership Team
Recent News
2024-05-23
2024-04-07
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